Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
We are seeking an Account Executive, Performance Media to support our Corporate Affairs and Public Affairs practice. This role will work alongside senior performance media and account team members to help execute paid media campaigns for a portfolio of high-profile clients spanning corporate reputation, public affairs, advocacy, public policy, and issue-based communications.
The Account Executive will play an important role in the day-to-day management of paid media programs, helping with campaign setup, monitoring, reporting, audience targeting, and optimization across social, search, and programmatic channels.
This is an excellent opportunity for someone with 1-2 years of digital media, advertising, communications, or agency experience who is looking to build hands-on expertise across paid social, search, and programmatic media while supporting integrated communications campaigns.
The ideal candidate is highly organized, analytical, detail-oriented, and eager to learn in a fast-paced agency environment.
This role can be based in Washington, DC or New York.
What you'll do:
Campaign Execution
- Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.
- Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.
- Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.
- Support paid social, search, programmatic, and emerging-channel activations.
- Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.
Optimization & Performance
- Monitor campaign performance and identify optimization opportunities.
- Assist with audience refinements, budget adjustments, creative testing, and other optimizations.
- Flag performance issues, pacing concerns, or technical challenges to senior team members.
- Help evaluate campaign performance against client objectives and KPIs.
- Learn how performance data informs broader communications and media strategy.
Reporting & Analytics
- Prepare campaign reports, dashboards, and performance updates.
- Analyze campaign metrics and identify key takeaways.
- Help track awareness, engagement, reputation, advocacy, and stakeholder engagement metrics.
- Utilize reporting platforms such as Google Analytics and native media platform tools.
- Support the development of client-facing reporting materials and presentations.
Public Affairs & Corporate Affairs Media Support
- Support paid media campaigns that advance corporate reputation, advocacy, public affairs, and public policy objectives.
- Assist with audience targeting and stakeholder engagement strategies.
- Work closely with analytics, creative, public affairs, and account teams to help deliver integrated campaigns.
- Gain exposure to how paid media supports larger earned, owned, and shared communications strategies.
- Support clients navigating complex issues with professionalism and attention to detail.
Team & Client Support
- Partner with Account Supervisors, Vice Presidents, and performance media specialists on day-to-day campaign management.
- Help keep projects organized and ensure deadlines are met.
- Participate in internal and client meetings.
- Communicate project updates and campaign progress to team members.
- Take ownership of assigned tasks while proactively asking questions and seeking feedback.
Experience that contributes to success:
- 1-2 years of experience in digital marketing, paid media, advertising, communications, public affairs, or agency environments.
- Familiarity with paid social, search, and/or programmatic advertising.
- Exposure to platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, TikTok Ads Manager, DV360, or The Trade Desk.
- Understanding of advertising fundamentals, audience targeting, campaign reporting, and optimization principles.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Preferred Qualifications
- Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
- Search and programmatic experience strongly preferred in addition to paid social experience.
- Familiarity with audience and voter or stakeholder data platforms such as LiveRamp, Applecart, Atlas, i360, or BlueLabs.
- Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
- Experience supporting technology, AI, infrastructure, retail, telecommunications, healthcare, or regulated-industry clients.
- Agency, public affairs, political, advocacy, or communications environment experience preferred.
- Relevant platform certifications across major media platforms are a plus.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.