Account Director, Digital - Health & Wellness

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

What you'll do:

• Leadthedevelopmentandexecutionofintegrateddigitalcommunicationsstrategieswithaprimaryfocusonownedandearnedsocialmediachannels,contentecosystems,andonlineengagement.
• Counselclientsonbestpracticesacrosssocialmedia,digitalcommunications,influencerengagement,communitymanagement,andemergingdigitalplatforms.
• Developsocial-firststrategiesthatalignwithbroadercommunicationsobjectives,helpingbrandscreatecontentthatresonateswithpatients,caregivers,healthcareprofessionals,advocacygroups,andotherkeyaudiences.
• Overseetheplanningandexecutionofcontentprogramsacrosssocialchannels,includingeditorialplanning,platformstrategy,contentcreation,andamplificationopportunities.
• Identifyandcultivatepartnershipswithdigitalcreators,patientadvocates,influencers,andkeyopinionleaderstosupportawareness,engagement,andstorytellinginitiatives.
• Collaboratecloselywithearnedmedia,creative,strategy,analytics,andaccountteamstodeliverfullyintegratedcampaignsthatconnectpaid,owned,shared,andearnedcommunicationsefforts.
• Guidesociallistening,communityengagement,andaudienceintelligenceeffortstouncoverinsightsthatinformstrategyandcontentdevelopment.
• Monitorandanalyzecampaignperformanceacrossdigitalandsocialchannels,translatingdataintoactionablerecommendationsandoptimizationopportunities.
• Staycurrentonhealthcarecommunicationstrends,platforminnovations,algorithmchanges,socialbestpractices,andemergingtechnologiesshapingthedigitallandscape.
• Leadday-to-dayclientrelationshipswhileprovidingsenior-levelstrategiccounselandidentifyingopportunitiesforaccountgrowthandinnovation.
• Mentoranddevelopjuniorteammembers,fosteringcollaboration,continuouslearning,anddigitalexcellenceacrosstheteam.
• Supportnewbusinesseffortsbycontributingtoproposals,thoughtleadership,digitalaudits,andintegratedpitchopportunities.

Experience that contributes to success:

• 7+yearsofexperienceindigitalcommunications,socialmedia,integratedmarketing,orpublicrelations,preferablywithinanagencyenvironment.
• Experienceworkingwithhealthcare,pharmaceutical,biotechnology,medicaldevice,orhealthadvocacyclients is required.
• Deepexpertiseinownedandearnedsocialmediastrategy,contentdevelopment,communityengagement,influencerprogramming,anddigitalcommunications.
• Strongunderstandingofhowsocialmedia,earnedmedia,anddigitalcontentworktogethertobuildreputation,driveengagement,andsupportbusinessobjectives.
• Demonstratedsuccessleadingintegrateddigitalandsocialcampaignsforhealthcareorpharmaceuticalbrands.
• ExperiencedevelopingchannelstrategiesacrossplatformsincludingLinkedIn,Instagram,Facebook,X,TikTok,YouTube,Threads,andemergingsocialplatforms.
• Strongunderstandingofhealthcareandpharmaceuticalregulatoryconsiderationswithinthedigitalandsocialmedialandscape.
• Experienceleveragingsociallistening,audienceintelligence,andanalyticstoolstomeasureperformanceandinformstrategicdecision-making.
• Provenabilitytobuildandmaintainsenior-levelclientrelationshipswhileservingasatrustedstrategicadvisor.
• Excellentpresentation,communication,andstorytellingskills,withtheabilitytotranslatecomplextopicsintocompellingdigitalnarratives.
• Experienceleadingcross-functionalteamsandmanagingmultipleclientaccountssimultaneously.
• Commitmenttofosteringaninclusiveworkplaceculturethroughactiveparticipationintraining,employeeresourcegroups,mentorship,andteamdevelopmentinitiatives.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.