Account Director, Consumer Brand, Nutrition & Wellness - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We're looking for an Account Director to support consumer communications work across two global brands in the wellness sector. You'll help lead product launches, planning and execution, build earned-media strategies, and serve as a trusted day-to-day partner to high-touch clients.

Your work will span Nutrition, Health Tech, and an Oral Care portfolio. You'll join both immediate launch work and planning for future programs, bringing strong media judgment and culturally relevant ideas to the work. The ability to travel for events is required.

This is a hybrid role based in New York.

What you'll do:

• Lead planning and execution for consumer product launches, including Colgate oral care launches and Abbott work across Similac and Lingo.
• Develop earned-media strategies, media materials, and recommendations that help clients sustain product momentum.
• Build and maintain strong client relationships; present on client calls and help deliver a client-first experience.
• Guide junior team members, including reviewing their work and helping them develop client-service skills.
• Support media, influencer, and consumer-facing events, from planning through on-the-ground execution when needed.
• Bring awareness of news, culture, social trends, and consumer behavior into strategic recommendations.
• Help identify opportunities to expand client work, particularly within Abbott Nutrition.

Experience that contributes to success:

• Account management experience in communications, with the ability to manage priorities across multiple client workstreams.
• Strong earned-media experience and confidence developing media strategies and materials.
• Experience working directly with clients and presenting recommendations.
• Experience managing or mentoring junior team members.
• Strong attention to detail and sound judgment in a fast-moving client environment.
• Experience in event work, including media and influencer events and consumer-facing activations.
• Curiosity about culture, social trends, and the changing media landscape.
• Ability to travel to event launches anticipated for the end of Q4 and beginning of Q1.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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