Account Based Marketing Sales Engagement & Activation Manager

Account Based Marketing Sales Engagement & Activation Manager

Description -

Job Summary

HP is building a global Account-Based Marketing Center of Excellence to drive more focused, consistent, and scalable engagement with priority enterprise accounts. The ABM Sales Engagement & Activation Manager will own the Sales engagement layer of ABM, ensuring Sales teams have a consistent, measurable way to invite customers to events, follow up on engagement signals, update SAR / account plans, and convert marketing engagement into account progression.

This role sits at the intersection of ABM strategy, Sales activation, event engagement, marketing operations, and pipeline progression. The person will partner closely with Sales, Regional ABM Managers, Marketing Operations, Insights, Portfolio Marketing, Agencies, and the ABM CoE to make Sales and Marketing engagement more coordinated, automated, and accountable.

The ideal candidate understands how enterprise Sales teams operate and can create simple, repeatable processes that help Sales engage the right stakeholders at the right time without adding unnecessary complexity.

Responsibilities

• Build a consistent Sales engagement framework across 1:1, 1, and 1 ABM motions, including how Sales should engage before, during, and after campaign activation.
• Define and operationalize how Sales invites priority accounts to ABM events, webinars, roundtables, executive briefings, partner events, and third-party engagements, including invitation cadence, follow-up workflows, and next-best actions.
• Partner with Sales and ABM Managers to ensure priority accounts, target stakeholders, buying centers, engagement signals, and campaign actions are reflected consistently in SAR / account plans.
• Work with Marketing Operations to automate Sales and Marketing engagement where possible, including lead routing, Sales alerts, event attendee follow-up, engagement signals, SLAs, and campaign response workflows.
• Create Sales-ready engagement tools, including outreach sequences, LinkedIn messages, event invite copy, executive notes, conversation guides, talk tracks, objection handling, and meeting follow-up templates.
• Track Sales adoption and engagement performance across outreach activity, event invitations, follow-up completion, SAR / account plan updates, meetings created, account progression, and pipeline influence.
• Capture Sales feedback on lead quality, event relevance, account signals, messaging effectiveness, and asset usability to continuously improve ABM engagement motions.

Key Deliverables

• ABM Sales engagement framework by motion
• Event invitation and follow-up playbook
• Sales outreach sequences and LinkedIn templates
• Executive outreach and follow-up templates
• SAR / account plan update process and checklist
• Lead routing, SLA, and Sales alert framework
• Sales conversation guides and talk tracks
• Event engagement and Sales adoption dashboard
• Post-event and post-campaign effectiveness readout

Success Measures

Success in this role will be measured by:

• Consistent Sales adoption of ABM engagement plays, event invitation workflows, and outreach sequences.
• Improved quality and consistency of SAR / account plan updates tied to ABM activity.
• Increased target account participation in ABM events, webinars, roundtables, briefings, and partner engagements.
• Faster and more consistent Sales follow-up on campaign leads, event attendees, and engagement signals.
• Clear visibility into Sales ownership, follow-up completion, account progression, and pipeline influence.
• Increased meetings, briefings, workshops, executive conversations, and opportunities created from ABM activity.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• 6+ years of experience in B2B sales enablement, sales programs, ABM, field marketing, demand generation, revenue marketing, marketing operations, or enterprise campaign execution.
• Experience working closely with enterprise Sales teams and understanding how Sales engages strategic accounts and buying committees.
• Strong understanding of ABM motions and Sales / Marketing orchestration across 1:1, 1, and 1 program.
• Experience creating Sales engagement frameworks, event invitation workflows, outreach sequences, campaign playbooks, talk tracks, and follow-up processes.
• Familiarity with account planning or SAR processes, CRM workflows, marketing automation, lead routing, Sales alerts, and engagement tracking.
• Strong cross-functional collaboration skills across Sales, Marketing, Operations, Insights, Agencies, and regional teams.
• Strong written communication skills, especially for Sales outreach, event invitations, executive messaging, and customer-facing follow-up.

Ideal Candidate Profile

• The ideal candidate is a Sales-facing operator who can turn ABM strategy into consistent Sales action. They understand that ABM success depends on whether Sales invites the right people, follows up at the right time, updates account plans, and acts on engagement signals.
• They are structured, practical, and commercially minded, with the ability to create the workflows, sequences, dashboards, and feedback loops that help Sales and Marketing operate as one team around priority accounts.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"