Account-Based Marketing/ABM Manager

Incrementum

  • Atlanta, Georgia
  • 19 days ago

    Highlights

    Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts. Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.

    Numbers & Facts

    LocationAtlanta, Georgia

    Description

    The Opportunity

    Our client is an early-stage legal AI Tech startup. Complex litigation is the ultimate test of human cognition, and they're building the AI that passes it -- a unified Case Intelligence platform for complex litigation. 

    The Role

    Three motions: generate pipeline from events, account-based programs, and outbound against a targetable set of named accounts. 

    You'll report to the CEO and work shoulder to shoulder with our Sales team. You'll carry a number: qualified demos with defense firms and carriers, and pipeline sourced from events, ABM, and outbound. Every program you run gets measured against it — honestly, good or bad.

    What You'll Own

    Events & Field — your biggest lever

    • Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.

    • Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.

    • Every event carries a number: meetings booked, pipeline sourced, cost per opportunity.

    ABM / Account-Based Programs

    • Build and run account-based programs against our named ICP firms and target carriers.

    • Orchestrate multi-touch plays — event, direct mail/gifting, targeted paid, and sales touches — sequenced against named accounts with the Sales team.

    Outbound Support — powering Sales

    • Keep the outbound engine fed: build and enrich target lists (Clay, Apollo), write and iterate sequences, and produce enablement assets. Horsepower behind the outreach, not the dials themselves.

    Who We're Looking For

    • 6–10 years in B2B marketing with deep field/event and ABM experience — you've owned conferences, association partnerships, and account programs, not just supported them.

    • You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.

    • You think in named accounts and run events like pipeline engines.

    • You run on numbers: sourced pipeline, meetings booked, cost per opportunity — and you report them straight, whether the program worked or not.

    • You partner closely with sales and know how to make their outreach land.

    • You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.

    • (Bonus) Legaltech, insurtech, or regulated-industry exposure.

    Travel: regular US conference travel, several events per year.

    How We Work

    We're building an AI-native company — humans and AI across every function, automation over headcount. We move fast, give direct feedback, and trust people to own their work. Everyone is a builder of what they own. If you need heavy process and constant structure to be productive, this isn't the right fit.

    What We Offer

    • Competitive base + OTE + early-stage equity

    • Full health, dental, and vision coverage

    • Atlanta-based (Hybrid)

    • Direct access to frontier models and budget to experiment

    • Ownership of the field and account motion from the early days

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