Account-Based Marketing (ABM)

LiquidStack

  • Carrollton, Texas
  • 10 days ago

    Highlights

    You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline. This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue.

    Numbers & Facts

    LocationCarrollton, Texas

    Description

    At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.

    About LiquidStack

    LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

    Role Overview

    This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.

    All applicants must be legally authorized to work in the United States. LiquidStack does not provide employment-based immigration sponsorship for any position, now or in the future

    Key Responsibilities

    Demand Generation & Campaign Execution

    • Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
    • Develop and manage ABM programs aligned to target accounts and sales priorities
    • Create and optimize multi-touch nurture journeys from first engagement through MQL

    Pipeline & Performance Ownership

    • Drive consistent delivery of high-quality MQLs
    • Monitor and optimize campaigns based on pipeline creation and conversion
    • Continuously test and improve messaging, landing pages, and audience targeting

    Paid Media & Digital Optimization

    • Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
    • Improve cost efficiency and conversion performance across channels

    Data & Insights

    • Use data to refine targeting, segmentation, and campaign strategy
    • Track performance, attribution, and ROI

    Sales Alignment

    • Partner closely with inside sales to provide lead intelligence and campaign insights
    • Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

    Qualifications

    • 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
    • Experience in B2B or enterprise environments
    • Hands-on experience with HubSpot (or similar marketing automation platforms)
    • Experience managing paid media campaigns (Google, LinkedIn, etc.)
    • Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
    • Ability to work independently and manage multiple campaigns simultaneously

    Preferred

    • Experience in data center, infrastructure, SaaS, or industrial technology industries
    • Familiarity with Salesforce and attribution tools
    • Experience working closely with inside sales teams

    What Success Looks Like

    • Increased MQL volume and quality
    • Measurable pipeline growth and improved conversion rates
    • Strong alignment between marketing and sales
    • Scalable, repeatable demand generation programs

    Why Join Us?

    • Competitive pay with opportunities for overtime
    • Consistent day-shift schedule
    • Paid time off, holidays, and great benefits
    • Be part of an industry-disrupting company with room to grow
    • Work on innovative technologies in a collaborative, supportive environment

    Similar Jobs

    See more jobs