ABO Business Mgmt Specialist (Digital Experience Intelligence)

Job Description

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Job Title: ABO Business Mgmt Specialist (Digital Experience Intelligence)

Posting Start Date: 8/11/26

Posting Location: Ada (Grand Rapids), MI

Requisition ID: 43331

Job title: ABO Business Mgmt. Specialist (Digital Experience Intelligence)

Department / Division: Sales / ABO/IBO Support

Salary Grade: EX2_ 15

Salary Range $87,200 - $96,400 plus annual bonus

Location: Ada, MI (Hybrid)

• Note: This position is a hybrid remote/office role, and you must be available to report in-person to Ada from Monday-Thursday as part of our collaboration days*

What We're Looking For:

Product Manager- Digital Experience Intelligence & Platforms

Digital Experience Intelligence is changing how leading organizations understand their users. The opportunity is no longer simply to ask users whether they are satisfied-it is to continuously understand what they experience, where they encounter friction, what they value, and whether digital is helping them succeed.

We're re-igniting digital as a growth engine-creating simpler, smarter, and more personalized experiences that help Amway ABOs build, manage, and grow their businesses.

As the Product Manager, Digital Experience Intelligence & Platforms, you'll help build and lead a modern approach to understanding the effectiveness and value of our global digital experiences. Moving beyond traditional surveys and satisfaction scores, you'll help create an always-on Digital Experience Intelligence capability that combines contextual user feedback, digital behavior, experience signals, and emerging AI capabilities.

You'll serve as the subject matter expert and day-to-day capability lead for the platforms that power digital listening and experience measurement-including Qualtrics and emerging experience intelligence technologies. Working across Product Management, UX, Technology, Data & Analytics, AI, Global Sales & Marketing, and global markets, you'll establish the tools, standards, and capabilities that enable our teams to better understand digital experiences and continuously improve them.

This is an opportunity to help build a new enterprise capability at the intersection of digital experience, product, technology, data, and AI-and shape how we measure whether digital is truly creating value and driving growth. In this role, youll help build the ecosystem that makes that possible.

Youll help move us from periodic surveys to continuous listening, from satisfaction scores to experience intelligence, and from measuring digital activity to understanding digital value-giving our Product teams the capabilities they need to make better decisions and helping make digital an even stronger driver of ABO and Amway growth.

Required Skills:

• Bachelors degree in Business, Marketing, Digital, Information Systems, Analytics, UX/Research, or related field, or equivalent experience.
• Minimum 3 years of experience in digital experience, product operations, digital product management, Voice of Customer/User, experience technology, digital analytics, or a related field.
• Experience working with digital experience, product analytics, customer feedback, or digital adoption platforms.
• Understanding of modern digital experience measurement, customer journey measurement, and Voice of Customer/User practices.
• Ability to translate business and user needs into platform capabilities and technology requirements.
• Strong project management, problem-solving, communication, and cross-functional collaboration

Skills to be Successful in the role (Preferred):

• Hands-on experience with Qualtrics, Pendo, Adobe Analytics, or similar platforms.
• Experience administering, configuring, implementing, or governing enterprise SaaS platforms and knowledge of in-product feedback, product analytics, digital adoption, session replay, journey analytics, behavioral segmentation, or product instrumentation.
• Experience with AI-enabled experience analysis, sentiment analysis, or qualitative feedback technologies.
• Experience developing standards, governance, playbooks, or measurement frameworks.
• Experience working within Agile digital product teams or supporting globally deployed digital platforms.
• Knowledge of direct selling or the ABO lifecycle is a plus.

What's special about this team

The ABO Business Management team is a global, highly collaborative team focused on creating and evolving the digital tools that enable Amway Business Owners (ABOs) to manage and grow their businesses. Our platforms support critical aspects of the ABO experience, from understanding business performance and developing knowledge and skills to managing events and engaging with customers.

This team works across markets, technology, sales, and other cross-functional partners to shape digital strategy, improve experiences, measure performance and uncover actionable insights, and bring new capabilities to life. With a growing focus on connected experiences, data, automation, and AI, team members have the opportunity to influence the future of how ABOs do business globally and make a meaningful impact on millions of users

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

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Information at a Glance

Helping People Live Better Lives

Amway is based in Ada, Michigan, U.S.A., with global headquarters still located on the same property where the company was founded. Family-owned and guided by enduring values, we continue to be shaped by our Founders Fundamentals. Since 1959, our heart has remained the same: helping people realize their potential. Today, that mission spans six continents and more than 100 countries and territories.