18158-Associate Director, Paid Search & Social

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Business Overview  

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com   

  

Position Overview 
 

Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff. 

 

Responsibilities 

Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy 
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale 
Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director 
Responsible for management of direct reports as well as overall development and success of the team 
Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals 
Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team 
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO 
Master, identify and communicate trends in search and client industries 
Create and present case studies, POVs, etc. 
Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.) 
Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation 

 

Required Skills and Experience  

Substantial experience with within an agency environment required 
Expert in Google, Bing, and other search partners 
Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360 
Polished presence and presentations skills (presentation will be required) 
Excellent writing skills with an attention to detail 
Mastery of Microsoft Excel is required 
Working knowledge of Word, and PowerPoint 
Ability to multitask and handle other duties as assigned 

 

Desired Skills and Experience 

Substantial managerial experience preferred  

 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com. $120,000.00 - $125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.