Walmart Connect is seeking a strategic and experienced Senior Director, Agency, API & Marketplace Partnerships to own the performance, growth, and strategic development of Walmart Connect's external demand channel ecosystem across Walmart Connect International and Sam's Club Connect. This leader will be accountable for the strategy, adoption, and business performance of Walmart Connect's primary external demand channels, including agency partnerships, API and technology partner ecosystems, and Marketplace demand channels (including China), with responsibility for driving advertiser acquisition, adoption, spend growth, auction demand, and revenue across Walmart Connect International and Sam's Club Connect in partnership with local, in-market partnership teams.
Unlike a single-market partnership model, this role requires leadership across multiple international markets, business units, and operating models while working in a highly matrixed environment. Success depends on the ability to influence and align market leaders, GMs, Product, Engineering, Sales, and cross-functional stakeholders with varying priorities while establishing scalable partnership frameworks that create consistency, visibility, and growth across the fragmented
Walmart Connect
International and Sam's Club
Connect l
andscape.
Given the significant interdependencies across agency, API, technology partner, and Marketplace demand channels, this role provides unified leadership across the broader demand ecosystem to ensure coordinated go-to-market execution, consistent partner engagement, and alignment against common business objectives. Agencies, technology partners, and Marketplace platforms increasingly influence many of the same advertiser budgets, rely on shared product capabilities, and require coordinated enablement, planning, commercialization strategies, and measurement frameworks to maximize market impact across regions.
Beyond channel leadership, this role owns the operating model for Walmart Connect's external demand ecosystem across Connect International and Sam's Club, including agency, API/technology partner, and Marketplace demand channels. This includes governance, prioritization, performance management, planning processes, commercialization standards, and cross-market execution. The Senior Director will balance investment, prioritization, and resource allocation across these demand channels to maximize advertiser adoption, auction demand, and revenue growth while ensuring local market priorities remain aligned with enterprise partnership objectives.
The Senior Director will provide dotted-line leadership across regional
in-market
partnership resources, serve as the primary point of alignment across market GMs and leadership teams, and maintain executive alignment with US Partnerships leadership to ensure consistency in strategy, operating standards, partner engagement models, and long-term growth initiatives.
Key Success Metrics & Outcomes
Acquisition, activation, and growth of strategic agency and API partnerships that expand advertiser access and demand generation across
WMC
International and Sam's Club.
Growth in advertiser demand, auction participation, spend, and revenue across
WMC
International and Sam's Club.
Increased agency partner adoption and utilization of Walmart Connect advertising products.
Growth in Marketplace-generated advertiser demand, spend, auction participation, and revenue, including strategic Marketplace relationships in China and other international markets.
Increased integration and alignment across agency, API, technology partner, and Marketplace demand channels to maximize overall advertiser demand and revenue performance.
Increased API partner adoption and utilization of Walmart Connect advertising products and capabilities.
Increased share of media investment flowing through agency and API partner ecosystems.
Establishment and adoption of common demand channel operating models, governance frameworks, planning processes, and partnership reporting across
WMC
International and Sam's Club.
Improved visibility into partnership performance, product dependencies, roadmap priorities, and business forecasting.
Improved alignment and prioritization across market leadership teams, US Partnerships, Product, Engineering, Sales, and Commercial organizations.
Accelerated adoption of new advertising capabilities through coordinated agency and API partner enablement strategies.
Improved partner satisfaction, executive engagement, and strategic alignment with key agency holding companies and technology partners.
What You''ll Do
- Lead Walmart Connect's Agency, API, Technology Partner, and Marketplace partnership strategy across WMC International and Sam's Club Connect.
- Own performance against key business outcomes including advertiser adoption, auction demand growth, partner adoption, revenue growth, and market-specific partnership objectives.
- Define and evolve the operating model for demand channel partnerships across
WMC
International and Sam's Club.
- Serve as the central coordination lead for agency and API partnerships, establishing scalable operational frameworks, governance models, planning processes, and performance tracking across markets.
- Provide direct leadership for international API partners and dotted-line leadership across regional agency and API partnership resources.
- Balance investment, prioritization, and resource allocation across agency and API demand channels to maximize advertiser adoption, auction demand, and revenue growth.
- Drive operational consistency and standardization across partnership programs while balancing local market requirements with broader organizational priorities and operating standards.
- Serve as the primary point of alignment across market leadership teams, GMs, and regional stakeholders to balance local business requirements with enterprise partnership objectives.
- Partner closely with US Partnerships leadership to ensure alignment on strategy, partner engagement models, product integration priorities, and go-to-market execution.
- Develop and maintain executive relationships with global holding companies, agencies, technology partners, platform providers, and strategic ecosystem partners.
- Collaborate closely with Product, Engineering, Measurement, Sales, and Commercial teams to ensure partner requirements, integration priorities, market needs, and ecosystem requirements are visible, prioritized, and incorporated into roadmap, platform, and feature development planning.
- Help e
stablish centralized reporting, forecasting, planning, and business review mechanisms to improve visibility into partnership performance, priorities, and growth opportunities.
- Identify opportunities to scale automated advertising capabilities, API adoption, retail media innovation, and cross-market collaboration.
- Influence and align senior stakeholders, market leaders, GMs, and corporate leadership teams to drive business outcomes and organizational clarity.
- Help shape long-term demand channel strategy, operating models, and organizational priorities as Walmart Connect expands across
CONNECT
International and Sam's Club.
Partnership Ownership & TSS Alignment
The Senior Director, Agency & API Partnerships owns partner strategy, partner performance, advertiser adoption, commercial growth, demand generation, partner governance, executive relationships, and business outcomes across agency and API ecosystems.
This role is accountable for identifying growth opportunities, defining partner requirements, influencing product priorities, driving adoption strategies, and ensuring business objectives are achieved through partner channels.
Technical onboarding, implementation support, integration consulting, technical enablement, activation support, and ongoing technical support activities
will
transition to the International & Sam's Club Technical Solutions Specialists (TSS) organization
which will have dedicated headcount.
Success requires close partnership between both functions to ensure a seamless experience from partner acquisition through activation, adoption, and scale.
Respect the Individual: Builds high performing teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging, so associates thrive and perform drives a positive associate and customer member experience for all
Respect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes other contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent.
Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and cross functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action.
Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts.
Act with Integrity: Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values.
Act with Integrity: Acts as an altruistic servant leader and is consistently humble selfaware.
Serve our Customers and members Delivers expected business results while putting the customer member first and consistently applying an omni merchant mindset and acting with an Every Day Low-cost mindset to drive value and Every Day Low Prices for customers members
Serve our Customers and members Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and implementing strategies
Strive for Excellence: Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence: Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices
.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam''s Club facilities. Programs range from high school completion to bachelor''s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart
.
Hoboken, New Jersey US-10649: The annual salary range for this position is $156,000.00 - $312,000.00
Bentonville, Arkansas US-30008: The annual salary range for this position is $130,000.00 - $260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock