(USA) Manager, Marketing Planning And Strategy

Role summary:

The Manager, End-to-End Content Operations & Innovation owns the operating model that powers Ads Integrated Marketing. This role drives adoption of the team's plan-to-activation framework, ensuring initiatives move efficiently from intake through execution with consistency, visibility, and accountability. Partnering with Product Marketing, Media Insights, and Communications, this individual standardizes workflows, improves collaboration, and builds scalable ways of working. The role also leads the team's artificial intelligence strategy by identifying workflow opportunities, creating reusable solutions, and driving adoption of artificial intelligence tools and best practices to improve efficiency and accelerate execution.

About the team:

The Content Operations & Innovation division within Content Management drives the operating model behind Ads Integrated Marketing. This team develops and scales processes, tools, and collaborative methods that streamline initiatives from intake to activation, enhancing consistency, visibility, and accountability. It leads the AI strategy for AIM by identifying workflow improvements, creating reusable solutions, and promoting AI tool adoption to boost efficiency, expand operations, and accelerate execution. The team's focus on strategic marketing, data analysis, and process improvement supports Walmart's marketing planning and brand objectives effectively.

What you''ll do:

• Own and scale the team's plan-to-activation process, including intake, planning, approvals, execution, governance, documentation, and Airtable visibility.
• Lead cross-functional marketing programs, aligning stakeholders, timelines, dependencies, priorities, and risk mitigation from intake through delivery.
• Evaluate, build, and scale artificial intelligence solutions, including reusable agents, automations, prompts, workflows, training, and best practices.
• Improve organizational information flow through planning forums, recurring communications, and clear visibility into initiatives, launches, risks, and next steps.
• Measure process and artificial intelligence effectiveness; use reporting, dashboards, and feedback to strengthen efficiency, collaboration, and scalability.

What you''ll bring:

• 3-5 years of experience in marketing operations, program management, product marketing, strategy, marketing communications, or a related field.
• Experience leading complex cross-functional programs and driving adoption of new processes and ways of working.
• Strong project management and operational planning skills, with the ability to manage multiple initiatives and competing priorities.
• Experience building scalable workflows, governance models, and operating processes.
• Excellent communication, facilitation, stakeholder management, analytical, and problem-solving skills.
• Experience using artificial intelligence tools; Airtable experience preferred.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam''s Club facilities. Programs range from high school completion to bachelor''s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock