["Director of Sales","Director of Sales"]

Director of Sales & Business DevelopmentJob OverviewThe Director of Sales & Business Development is senior leadership role responsible for driving pipeline creation, developing new relationships, and converting opportunities into revenue across priority verticals including retail, CPG, sports, lifestyle, and entertainment. Working closely with the Vice President of Sales, this role executes against broader sales strategies while leading day-to-day business development efforts, outbound outreach, and opportunity growth.The ideal candidate is a proactive, consultative seller with agency experience and a strong understanding of experiential marketing, brand activations, and integrated campaigns. This person thrives on relationship-building, identifying growth opportunities, and helping brands connect with consumers through impactful experiences.Responsibilities & DutiesSupport the development and execution of the sales strategy, helping identify and pursue new business opportunitiesGenerate net-new pipeline through consistent outbound prospecting, networking and referralsBuild and maintain a portfolio of active opportunities, ensuring steady progression through the pipelineSupport negotiation and closing processes with new clients and partnersDevelop new relationships from the ground up, converting prospects into qualified opportunitiesSupport high-value relationships with current clients, converting warm leads into long term partnershipsStay informed on trends across experiential marketing, sponsorship activation and the retail, retail media and CPG ecosystemActively represent the agency in the market through events, outreach and industry engagementCollaborate with internal teams and VP of Sales to develop tailored proposals and pitch materialsPartner cross-functionally with strategy and account teams to develop and implement sales initiativesMeasure and report on the effectiveness of sales activities and adjust strategies as neededMaintain accurate pipeline tracking and reporting with CRM systemRequirementsBachelor's degree in business, marketing, or related field7+ years of sales and business development experience, ideally within an experiential, event, or integrated marketing agencyProven track record of success in generating new business in a relationship driven environmentStrong understanding of experiential marketing and how brand experiences connect to broader marketing objectivesStrong network across retail, CPG, or sports & entertainment propertiesExcellent negotiation and presentation skillsStrong analytical and strategic thinking skillsAbility to open doors, build trust, and navigate complex organizationsDemonstrated success managing multiple opportunities simultaneously in a fast-paced settingStrong command of CRM tools and pipeline management best practicesProven ability to generate and close new business in a consultative, relationship-driven environmentExcellent communication, presentation, and negotiation skillsSales experience calling on Walmart and Sam's Club with a large network of CPG connections/relationships.#J-18808-Ljbffr