["Director of Retail Sales","Director of Retail Sales"]

At BEVEL, we create simple, effective grooming solutions designed with the Black male experience at the center. We move fast, question assumptions, and take bold bets that challenge the status quo. We're looking for a Director of Retail Sales who can turn strategy into action by owning our retail growth, strengthening key partnerships, and ensuring our products show up powerfully wherever our consumers shop. This role will report to the CEO.ResponsibilitiesOwn and deliver annual retail sales targets, including net sales, profitability, and share growthDevelop and execute customer-specific growth strategies and multi-year account roadmapsLead all aspects of key retailer relationships, including joint business planning, line reviews, and performance reviewsServe as the primary commercial lead in retailer meetings and negotiationsIdentify opportunities to expand distribution, improve placement, and accelerate sell-throughOwn retail sales forecasting and demand planning in partnership with Finance and Supply ChainManage weekly and monthly sales forecasts, identifying risks and opportunities, and adjusting plans accordinglyOwn monthly and quarterly KPI reporting by account, translating data into insights and actionsEnsure accurate forecasting and alignment between shipment plans, promotional activity, and financial targetsOwn the retail 4Ps across assigned accounts:Product: Partner with Brand and Product teams on SKU prioritization, assortment optimization, and innovation launchesPrice: Monitor pricing monthly to ensure MAP compliance and evaluate pricing actions annuallyPromotion: Plan and manage promotional strategies that drive growth while staying within trade budget targetsPlacement: Develop and recommend in-store and online placement strategies to retail partners. Partner with Finance to manage trade spend, evaluate promotional effectiveness, and optimize ROIPartner closely with the Director of eCommerce to drive total brand revenue across brick-and-mortar and digital channelsAlign on shared topline goals, forecasting assumptions, and growth priorities to ensure consistency across channelsCollaborate on omnichannel strategies, including product launches, promotions, pricing alignment, and retail mediaShare insights on consumer behavior, retailer performance, and demand trends to inform channel-specific and enterprise-wide decisionsEnsure retail and eCommerce plans are mutually reinforcing and do not create channel conflict or market disruptionRepresent Sales in cross-functional forums, ensuring alignment across Marketing, Finance, Supply Chain, and Product DevelopmentProvide customer input into go-to-market plans, including launches, packaging, pricing, and spend deploymentCollaborate with Marketing on retail programming, merchandising strategies, and sell-through plansSupport training and enablement of field and retail sales partners to ensure strong in-store executionGenerate ideas to increase brand awareness, trial, and repeat purchase through sampling, events, and retail initiativesMonitor market trends, competitive dynamics, and category insights to inform strategyAnalyze customer-specific, syndicated, and panel data to build compelling selling stories and growth narrativesOwn trade show strategy as it relates to sales objectives and customer engagementSkills & CapabilitiesRetail Sales Strategy & PlanningCPG Sales LeadershipCross-Functional InfluenceForecasting & Demand PlanningTrade Spend & Budget ManagementData Analysis & Insight GenerationP&L and Financial AcumenStrategic Thinking with Hands-On ExecutionStrong Communication & Negotiation SkillsQualificationsBachelor's degree required; MBA preferred10+ years of sales experience in CPG, with a strong track record in retail sales planning and execution7+ years of leadership experience within consumer products or retail-focused organizationsDeep experience managing mass and specialty retail accounts; eCommerce exposure strongly preferredProven ability to leverage data and category insights to drive business resultsStrong business and financial acumen, with experience managing budgets and trade spendA collaborative, team-first leader who can operate effectively in a fast-paced, resource-lean environmentAbility to balance strategic leadership with hands-on execution ("builder" mindset)Exceptional interpersonal skills and the ability to influence across functions and levelsStrong technical proficiency with Google Suite, forecasting tools, and sales analytics platformsWe may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.#J-18808-Ljbffr