To establish CNP as the "official post-game destination" by building strategic alliances with local sports complexes, school athletic departments, and club organizations. Success is measured by the volume of trackable walk-in traffic generated through these channels.
Key Responsibilities
Strategic Partnership Development
Complex Relations: Identify and secure formal "Preferred Dining Partner" status with major local sports complexes and tournament hubs.
Organization Outreach: Build a database of local K-12 school ADs (Athletic Directors) and Club Sports Directors (Soccer, Baseball, Volleyball, etc.).
Negotiation: Manage contract negotiations for physical signage, digital placements, and exclusive tournament sponsorship rights.
Traffic-Driving Activation (The "Walk-In" Engine)
Voucher Programs: Create and distribute "MVP Vouchers" or "Team Treats" (e.g., free appetizer with a jersey, BOGO deals) specifically for tournament weekends.
Booking Management: Act as the primary point of contact for large team reservations, ensuring the CNP floor team is prepared for "the rush."
Geofenced Advertising: Coordinate with marketing to run targeted digital ads around specific complex coordinates during high-traffic tournament windows.
Booster & Fundraising Integration
"Spirit Nights": Design and sell a standardized "CNP Give-Back" program where a percentage of sales from a designated night goes back to a school’s booster club.
Sponsorship Packages: Purchase advertising space in high-school programs or on outfield fences in exchange for CNP being the "Home of the Post-Game Meal."
Scholarship/Award Branding: Create a "CNP Player of the Week" program for local leagues to increase brand affinity and social media tagging.
On-Site Visibility & Branding
Physical Presence: Manage the installation of banners, floor decals, or digital scoreboard ads at partner facilities.
Pop-up Marketing: Coordinate occasional "sideline" presence at major championships (e.g., passing out branded cooling towels or water with CNP coupons attached).
This role supports all Chicken N Pickle locations with some travel required
Hybrid/Remote, must live near a Chicken N Pickle location