At Cotality, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description:
We are seeking a hands-on Webflow designer to bridge the gap between visual creativity and technical implementation. Acting as the strategic bridge between digital and creative, you will translate marketing goals into high-converting assets.You will define the optimal design-to-build workflow, utilizing the right mix of prototyping software and browser-based development to create immersive, production-ready experiences. Whether building native Webflow interactions or integrating external interactive platforms, your goal is to elevate our brand, clear the UX backlog, and manage scalable design systems to ensure every concept is technically sound.
Key Responsibilities:
Strategic Bridge & Stakeholder Collaboration
- Serve as the primary translation layer between the creative team and the web team. You ensure that brand standards are upheld without sacrificing web performance or conversion best practices.
- Translate abstract marketing goals (e.g., "we need to sound more innovative") into concrete visual realities (e.g., utilizing Webflow 3D transforms, motion graphics, or interactive modules).
- Establish and manage a formal design review process. You will lead the presentation of prototypes to non-technical stakeholders, gathering feedback efficiently and iterating rapidly while defending UX best practices.
Global Design System Orchestration
- Maintain and evolve a robust design system (utilizing tools like Figma) that serves two distinct needs: seamless, pixel-perfect technical specs for developers and an easily accessible "visual menu" for marketing teams to reference.
- Ensure that components, variables, and auto-layouts in your design files mirror our Webflow environment for a clean handover, while also documenting standards for third-party tools (like Ceros or HubSpot).
- Design all systems with localization in mind from day one, ensuring layouts are flexible enough to expand for different regions, languages, and character counts.
Interactive Design & Webflow Development
- Utilize Webflow's interaction engine (and external libraries like GSAP where necessary) to build complex scroll animations, parallax effects, and "Scrollytelling" experiences that keep high-value users engaged longer.
- Define the optimal design-to-build workflow. Whether utilizing Figma for ideation or building directly in the browser, you ensure every concept is technically sound and optimized for page speed.
Optimization & Cross-Platform Consistency
- While you work primarily in Webflow, you will design the visual architecture for our HubSpot landing pages and emails. You will ensure these designs are feasible within HubSpot's limitations so the development team can implement them without friction.
- Partner with the Strategy Lead to rapidly prototype A/B test variations (hero sections, pricing tables). Use heatmaps (Microsoft Clarity) and Webflow Analyze to monitor performance-if a complex animation hurts conversion, you take the initiative to simplify it.
Job Qualifications:
- A portfolio of live, production Webflow sites is required (not just static images). We need to see examples of complex interactions, clean class structures, and responsive implementations.
- Advanced proficiency in Webflow, specifically with Interaction Engine (IX2) and CMS Collections. Familiarity with GSAP or custom code for advanced animations is a strong plus.
- Demonstrated experience building and maintaining scalable des