Web Strategist - Qualcomm & Data Center

Qualcomm

San Diego, CA

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JOB DETAILS

SALARY

$41.92–$62.88 Per Hour

SKILLS

A/B Testing, Adobe Creative Suite, Adobe Product Family, Analysis Skills, Artificial Intelligence (AI), Atlassian JIRA, Best Practices, Business Development, Business Strategy, Campaigns, Cloud Architecture, Cloud Computing, Communication Skills, Compensation and Benefits, Competitive Research, Consumer Branding, Consumer Electronics, Content Delivery/Distribution, Content Development, Content Management, Cross-Functional, Customer Relations, Detail Oriented, Ecosystems, Establish Priorities, Google Analytics, High School Diploma, Improvement Metrics, Industry/Trade Analysis, Interpersonal Skills, Leadership, Marketing, Marketing Campaign, Marketing Communications, Modems, Needs Assessment, Network Operations Center, Online Marketing, Online Publications, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Process Improvement, Product Management, Product Marketing, Product/Service Launch, Progress Reports, Project Management Software, Public/Media/Press/Analyst Relations, Quality Management, Relationship Marketing, Sales, Semiconductors, Software Engineering, Strategic Planning, Technical Delivery, Technical Writing, Test Plan/Schedule, Test Program, Testing, Time Management, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Analytics, Web Design, Website Conversion, Website Management, Wireless Communications

LOCATION

San Diego, CA

POSTED

3 days ago

Company:
Qualcomm Technologies, Inc.

Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications

General Summary:

We are seeking an experiencedWeb Strategist to serve as the single point of contact and strategic leader for two of Qualcomm's most technically sophisticated brand areas: the Qualcomm brand, covering modems and AI as well as Qualcomm's emerging Data Center platform. This role is critical in shaping content strategy, driving user engagement, and optimizing the web experience for deeply technical audiences including chip designers, cloud infrastructure teams, enterprise IT decision-makers, and AI researchers.

The Web Strategist for Qualcomm & Data Center will be responsible for all web strategyand content across both the Qualcomm brand's modem and AI portfolio and the Data Center Data Center platform, ensuring that Qualcomm's web presence remains relevant, compelling, and tightly aligned with business objectives across these high-growth segments. This strategic role requires close collaboration with product marketing, integrated marketing, the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive measurable business results across both brand areas.

Key Responsibilities:

Content Strategy & Management

Own and execute a comprehensive web content strategy spanning the Qualcomm brand's modem and AI portfolio and the Data Center Data Center platform

Ensure all web content remains current, relevant, and aligned with business goals and customer needs across modem, AI, and data center segments

Collaborate with the web publishing team to maintain content quality and consistency across all web touchpoints for both brand areas

Develop and maintain content governance standards and best practices that scale across highly technical product categories and diverse audiences

Product Launch Leadership

Partner with product marketing and product management teams to plan and execute web strategies for new modem, AI, and Data Center Data Center product launches

Create compelling web narratives that effectively communicate each product's value proposition to relevant audiences - whether semiconductor engineers, cloud architects, enterprise IT buyers, or AI researchers

Ensure seamless integration of new product content into the existing Qualcomm and Data Center web ecosystems

Coordinate cross-functional teams to deliver launch content on time and on strategy

Campaign & Landing Page Excellence

Lead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team across modem, AI, and Data Center product lines

Drive conversion optimization through strategic content placement, messaging, and design collaboration

Ensure campaign landing pages align with Qualcomm and Data Center brand standards while meeting specific campaign objectives

Manage the full lifecycle of campaign pages from conception through performance analysis

Analytics & Performance Optimization

Utilize web analytics to measure and report on content performance across the Qualcomm and Data Center web presence

Identify high-performing content patterns and replicate success across both brand areas

Establish key performance indicators (KPIs) for each segment and regularly report on progress toward goals

Use data-driven insights to inform content strategy and prioritize tactical decisions

A/B Testing & Experimentation

Design A/B testing programs to optimize page performance across the Qualcomm and Data Center portfolio and work with UX and A/B testing teams to launch

Analyze test results and make data-backed recommendations for improvements

Develop testing roadmaps that prioritize high-impact optimization opportunities across modem, AI, and data center segments

Champion a culture of continuous testing and learning within the web team

Cross-Functional Collaboration

Serve as the primary point of contact for all web-related initiatives within the Qualcomm modem/AI and Data Center business units

Build and maintain strong working relationships with product marketing, campaign teams, UX designers, and web publishers across both brand areas

Facilitate communication and alignment across teams to ensure cohesive, on-brand web experiences

Advocate for user needs while balancing the business objectives of each product segment

Strategic Planning

Develop and maintain a unified strategic roadmap for the Qualcomm and Data Center web presence that addresses the unique needs of modem, AI, and data center audiences

Stay informed about industry trends across wireless connectivity, on-device AI, and data center infrastructure, as well as competitor activities and emerging web best practices

Recommend innovative approaches to enhance the web experience and differentiate Qualcomm's modem/AI and Data Center platforms

Present strategic recommendations and performance updates to stakeholders and leadership

Key Competencies:

Strategic Thinking: Ability to develop long-term, cross-portfolio strategies while executing tactical initiatives across multiple technically complex product lines

Data-Driven Decision Making: Comfort with analytics and using data to guide decisions across diverse and highly specialized audience segments

Collaboration: Strong interpersonal skills and ability to work across diverse, geographically distributed teams

Adaptability: Thrives in a fast-paced environment with changing priorities and a technically demanding portfolio scope

Attention to Detail: Ensures accuracy and quality across all deliverables, including technically precise content nuances for modem, AI, and data center audiences

Customer Focus: Deep understanding of user needs and customer journeys across semiconductor, cloud infrastructure, enterprise IT, and AI research audiences

Innovation: Brings creative solutions to complex, multi-stakeholder challenges

Accountability: Takes ownership of outcomes and drives results across all assigned segments

What You'll Accomplish:

In Your First 90 Days

Audit the current Qualcomm modem/AI and Data Center web presence across all key product categories

Establish relationships with key stakeholders across Qualcomm and Data Center product marketing, campaigns, and UX teams

Launch your first A/B test and begin building a cross-portfolio testing roadmap

Present initial analytics findings and strategic recommendations to leadership

In Your First Year

Meaningfully improve key performance metrics across the Qualcomm modem/AI and Data Center web presence

Successfully lead multiple product launch web campaigns across at least two segments

Establish a robust, scalable testing and optimization program

Position yourself as the go-to expert for Qualcomm brand and Data Center web strategy across the organization

Minimum Qualifications:
• Bachelor's degree and 2+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.

Preferred Qualifications:

4+ years of experience in web strategy, digital content, or a related field

Demonstrated experience managing web content or digital campaigns across multiple product lines or audiences

Bachelor's degree (or foreign equivalent) in Marketing, Communications, Business, or a related field

Experience with project management tools such as Jira or Adobe Workfront

Experience with enterprise Web Content Management platforms (e.g., Adobe Experience Manager, Sitecore)

Familiarity with Adobe Creative Suite or Figma

Experience with A/B testing platforms and web analytics tools (e.g., Adobe Analytics, Adobe Target, Optimizely, Google Analytics)

Experience with translated and regionalized digital content across multiple markets

Background working with technology, semiconductors, or consumer electronics brands

High level of attention to detail when completing work independently across multiple concurrent workstreams

Ability to communicate effectively with a wide variety of stakeholders across multiple regions and business functions

* This position is not eligible for Qualcomm immigration sponsorship. *

** Position requires to be onsite in San Diego, 5 days a week. **

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability-accomodations@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.

EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

Pay range and Other Compensation & Benefits:
$41.92 - $62.88

The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer - and you can review more details about our US benefits at this link.

If you would like more information about this role, please contact Qualcomm Careers.

Web Strategist - Qualcomm & Data Center

Qualcomm

San Diego, CA

About the Company

Qualcomm

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