Web Content Designer - Level 4

Nleague Services Inc

Hartford, Connecticut

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JOB DETAILS

JOB TYPE

Contractor

SKILLS

Administrative Skills, Advertising, Agile Programming Methodologies, Analysis Skills, Atlassian JIRA, Auditing, Background Investigation, Best Practices, Communication Skills, Consulting, Content Development, Conversation Engine, Copy Writing, Cross-Functional, Custom Media, Customer Relationship Management (CRM), Customer/Client Research, Desktop Environments, Desktop Virtualization, Documentation, Editing, English Language, Establish Priorities, Google Analytics, Government, HIPAA (Health Insurance Portability and Accountability Act), Help Desk, Journalism, Keyword Research, Marketing, Microsoft Office, Multitasking, Online Communications, Organizational Skills, Performance Metrics, Privacy Controls, Problem Solving Skills, Product Backlog, Project Management Software, Project Planning, Proofreading, Regulations, Reporting Dashboards, Research Skills, Salesforce.com, Search Engine Optimization (SEO), Social Media, Strategic Planning, Taxonomies, Time Management, Use Cases, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Design, Work From Home, Writing Skills

LOCATION

Hartford, Connecticut

POSTED

1 day ago

This Is UsThe State of Connecticut is leading the nation in reimagining the modern government experience. By using the latest digital methodologies and skillsets, we're helping residents, businesses, and employees address their most critical needs so they can become more successful in life.When you join our Digital Government team, your daily mission will be to raise people up by simplifying government engagements. And you'll do this through cutting-edge digital optimization strategies, data-driven solutioning, and trust-building partnerships with customers and stakeholders.Does this jibe with your own mission? If so, the State of Connecticut may be the place for you.This Is YouDigital Guru. You create high-impact online experiences that change people’s lives.Solution-Focused. You easily see problems in current processes and proactively find ways to solve them.Data Aware. You know how to use data and user feedback to directly improve content.Customer-centric. You understand UX and how to design digital journeys for real people.Info Junkie. You stay on top of industry news and the latest best practices for your skillsets.Highly Organized. You understand project planning, agile methodology, and you deliver on deadlines.Service-Oriented. You are passionate about public service and improving experiences for citizens.About The RoleThe Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.Experiences Required For This RoleWebsite Content Writing – At least 3 years of measurable experience in the following:Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applicationsCreating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused designPlanning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of contentAligning content with business goals, stakeholder objectives, and user needsInventorying and auditing of content on a local or enterprise levelCopywriting – a high proficiency in writing for real people and motivating them to actionConducting in-depth research on industry-related topics to develop original content and optimize current contentCreating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaignsEditing content and proofreading material for errors and inconsistenciesSEO and analytics – At least 3 years of experience with the following:Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to contentPracticing both technical and on-page SEO methodologies to help build Google’s “EAT” objectivesDeveloping high-impact KPIs and tracking the measurable success of contentUsing customer research and site analytics to prove that content is meeting user needsContent Lifecycle Governance – At least 3 years of experience and use cases with the following:Defining customers’ needs and identifying content gaps that prevent successful digital experiencesOptimizing and categorizing content to align with a service-oriented information architectureWorking with subject matter experts to write clear text in plain language that achieves defined goalsReviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content GuidelinesStructuring content in ways that customers are used to, and knowing the difference between features and benefitsSetting up governance models that support the maintenance of content after publishingKnowledge, Skills, And AbilityWebsite Writing and Content ManagementKnowledge of Sitecore or a comparable CMSContent creation for websitesExpert copywriting and editing skillsContent marketingSEO and analyticsKnowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)Effective communication skillsHigh emotional intelligenceHigh Functioning in Complex SituationsAbility to distill complex concepts into simple ideasDeadline-driven and able to handle simultaneous tasks, using prioritization models and team communication toolsComfort in suggesting better strategies or pointing out risks in current development effortsDependable, organized, and equally able to work independently as well as in cross-functional team environmentsTeam PlayerSupporting teammates’ skills and behaviors through development and deliveryCommunication and collaboration with multiple departments and stakeholdersCreative and analytical thinking with strong problem-solving skillsJudgment in dealing effectively and diplomatically with government staffAbility to maintain strict confidentialityPreferred Skills & QualificationsOther Desirable SkillsProficient in Sitecore 10.2Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field3 years of website content writing for a company or institution in a full-time role with defined project-driven goalsProficient in Digital content standards and plain language guidelinesExperience with chatbots, search consoles, and helpdesk servicesProficiency with content tools, especially development, inventory/auditing, and SEO toolsA portfolio of published online contentIndustry certification in a field-related discipline1 year of experience using customer relationship management platforms such as Salesforce1 year of experience using Google Analytics (preferable GA4)1 year of experience using data dashboard software like Power BiAdministrative ConsiderationsThe Website Content Writer will work as part of an enterprise digital service team. They will work iteratively on multiple website projects using agile sprints. Work will be assigned based on items in the product backlog associated with Website Improvements. These tasks may be adjusted, reduced, or expanded as the project progresses through various phases. The contract employee shall be expected to maintain and provide written documentation on any work performed in conjunction with this engagement.The engagement will be for a term of up to 12 months. All work will be performed in eight (8) hour shifts, Monday to Friday, excluding State holidays. If workflow dictates an on-site presence is not needed, consultant may work remotely. All extended remote work will need approval by Chief Digital Officer or the designated manager. Payment will be on a time and material basis and paid only for hours worked.Use of State Resources: The contractor will be provided with a virtual desktop environment that will allow for the contractor to use their own computer to access and engage with State systems.Security/Privacy Considerations: Information accessible by the contractor may be sensitive, confidential, or subject to the Privacy Act and/or HIPAA considerations. Contractor personnel must be familiar with and comply with the provisions of appropriate regulations and/or instructions. Signing of a confidentiality agreement will be required. Daily sign-in to the facility may be required. The contractor employee must always display an access badge while present in state facilities. A background check will be required.Contact: Jeff Corriveau, Deputy Director, Digital Government & Operational Excellence Department of Administrative Services 450 Columbus Boulevard Hartford, CT 06103Location RequirementsCandidate must be

Web Content Designer - Level 4

Nleague Services Inc

Hartford, Connecticut

About the Company

Nleague Services Inc

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