Communication Skills, Conversation Engine, Copy Writing, Cross-Functional, Customer/Client Research, Search Engine Optimization (SEO), Taxonomies, Web Design
LOCATION
Hartford, Connecticut
POSTED
1 day ago
Website Content WriterLocation: Remote, Hartford, CT.Client: CT DASDuration: 12+ MonthsJob Description:The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.