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About Alliance Beverage:
Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.
Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977.
Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, over a shared pint, the Gary and Sullivan families envisioned a stronger future together. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.
From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships.
Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.
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In 1963 a man named Larry Gary, originally from the west side of Chicago, decided that owning a beer distributorship in Grand Rapids Michigan would be more fun than running a bowling alley. That was the moment that the company called Kent Beverage began.
At the same time a man named Tim Sullivan, originally from the east side of Detroit, was happily running a construction business. However, when Tim noticed his friends, who owned beer distributorships, were having more fun, he had to get one of his own. And he did, when he purchased B&B Beer in the late 1970’s!
Both businesses grew and prospered. Both businesses were passed from fathers to sons and continued to succeed in their territories until one day, over a pint, these two families decided to form a joint venture whereby the two companies combined would be stronger than the sum of their parts. They called the company Alliance Beverage and it was born May 13, 2013.
From the beginning, our company has recruited the best talent available, contributing to the highest standards of performance~ because we work together with commitment, & integrity.
Today, Alliance has more than 350 team members and services over 5,000 customers across the Western half of Michigan. With three distribution facilities and six sales offices, our employees live and are active in the communities they serve.