Essential Responsibilities
Strategic Leadership
· Develop and implement comprehensive sales and marketing strategies aligned with organizational goals and occupancy targets.
· Lead annual and long-range sales planning, budgeting, forecasting, and market analysis.
· Monitor industry trends, competitive landscape, and demographic shifts to identify growth opportunities.
· Serve as a key member of the executive leadership team, contributing to strategic planning and organizational decision-making.
Sales Management
· Direct all sales activities from lead generation through move-in.
· Establish and monitor key performance indicators (KPIs) including inquiry volume, lead conversion rates, deposit activity, occupancy, and revenue goals.
· Manage and mentor the sales team, fostering a high-performance culture focused on relationship-building and customer service excellence.
· Ensure timely follow-up and consistent utilization of CRM systems and sales processes.
· Oversee resident referral and ambassador programs.
Marketing & Brand Development
· Develop and execute integrated marketing campaigns across digital, print, social media, public relations, and community outreach channels.
· Strengthen brand awareness and market differentiation within the senior living marketplace.
· Manage advertising agencies, marketing vendors, public relations partners, and media relationships.
· Oversee website strategy, content development, SEO, digital advertising, and marketing analytics.
· Ensure consistent messaging and brand standards across all communications.
Occupancy & Revenue Growth
· Drive achievement of occupancy and revenue objectives across all levels of care.
· Collaborate with operations leaders to align resident experience with sales and marketing promises.
· Develop pricing, incentive, and promotional strategies to maximize occupancy and financial performance.
· Analyze sales pipeline data and market performance to identify opportunities for improvement.
Community Relations & Business Development
· Build and maintain relationships with referral sources, healthcare providers, financial planners, real estate professionals, and community organizations.
· Representing the organization at industry events, networking functions, and community outreach activities.
· Develop strategic partnerships that enhance market visibility and generate qualified leads.
Team Leadership
· Recruit, train, coach, and evaluate sales and marketing personnel.
· Foster collaboration among sales, marketing, admissions, and operations teams.
· Promote a culture of accountability, professionalism, and continuous improvement.