Key Responsibilities Business Leadership & Commercial Alignment Serve as the primary marketing partner to the Business Unit President and leadership teamTranslate business strategy, financial targets, and product priorities into clear product marketing directionRepresent the Business Unit in enterprise planning, prioritization, and governance forumsEnsure alignment between marketing efforts and revenue, pipeline, and growth objectivesProvide ongoing strategic input into business planning and performance discussionsProduct Marketing Leadership Own product positioning, messaging, and value proposition across the Business Unit portfolioEnsure a consistent and differentiated narrative across all customer and sales touchpointsLead end-to-end product launch orchestration, including readiness, coordination, and execution alignmentOversee ongoing product support and roadmap, including lifecycle marketing, updates, and regulatory requirementsEnsure that all initiatives are grounded in clear customer understanding and market contextSales Enablement Accountability Lead the centralized Sales Enablement function to define priorities, strategy, and roadmapEnsure development of high-quality, effective sales materials, tools, and training programsAlign marketing messaging with sales execution to ensure consistency in the fieldHold accountability for sales readiness, adoption, and effectiveness, including impact on conversion and win ratesPartner closely with Mar-Tech team to ensure sales platforms and tools are being properly leveraged for scale and efficiencyDrive continuous improvement in enablement effectiveness, reducing duplication and increasing reusePerformance & Continuous Improvement Supports Business Unit performance in partnership with Centralized teamsPartners closely with VP, Growth & Segment lead to align on business priorities, audience-driven campaigns and identify value creation opportunitiesTranslate product and sales data into actionable insights and business recommendationsEnsure feedback loops from execution and sales are incorporated into future planningDrive clarity and a ruthless focus on work that drives outcomesEliminates complexity and enables the team to leverage technology to improve speed, quality, and effectiveness of marketing deliveryIdentify opportunities to streamline processes, improve coordination, and enhance impactProfile & Experience 15+ years of experience in product marketing, go-to-market leadership, or related roles, with a strong track record of driving commercial outcomesProven experience acting as a senior partner to business leadership, influencing strategy and aligning cross-functional executionDeep expertise in product positioning, messaging, and go-to-market strategy, including leading complex product launches and lifecycle managementDemonstrated success operating in matrixed organizations, coordinating across multiple teams without direct ownership of execution resourcesStrong understanding of sales processes and commercial dynamics, with experience aligning marketing to sales execution and customer engagement; understanding and use of sales tools (e.g. Seismic) is a plusExperience partnering with growth, analytics, and execution teams to deliver integrated, cross-channel programsTrack record of improving marketing effectiveness, speed, and alignment in complex environmentsLeadership & Behavioral Attributes Business-first mindset: Operates with a focus on revenue, growth, and customer impact—not just marketing activityOrchestrator mentality: Activates and aligns capabilities across the system rather than building siloed teamsExecutive presence: Engages credibly with Business Presidents and senior stakeholders, driving alignment and decision-makingCustomer-centric thinker: Grounds decisions in customer needs, journeys, and experienceCollaborative leader: Builds strong, trust-based relationships across business and functional teamsContinuous improvement mindset: Identifies and drives opportunities to improve performance, efficiency, and scalabilityResilient and adaptable: Operates effectively under pressure, managing competing priorities and evolving business needsSalary & Compensation The salary range for this role is from $205,600.00 to $308,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level.Equal Opportunity Statement Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.#J-18808-Ljbffr