VP of Marketing

VP of Marketing Luxury Caribbean Resort (South Florida–based)

About the Role

A luxury resort brand is seeking a VP of Marketing to lead the full marketing vision across the property - from website and creative direction to brand storytelling. This is a net new leadership role for a bold, highly creative marketer who can break from traditional hospitality marketing and build something distinctive.

What You'll Do

• Own the entire marketing scope: website, graphics, creative, and brand experience
• Market a portfolio of ultra-luxury residences and an expanding resort footprint
• Shape a high-end lifestyle narrative that reaches an elite, global audience
• Partner closely with the Director of Sales and the Director of Marketing
• Bring fresh, unconventional thinking - not a cookie-cutter hospitality playbook

What We're Looking For

• A genuinely creative marketing leader who pushes boundaries
• High-end luxury brand experience (think Cartier, Rolex, Chanel, Dior)
• Background in the high-end lifestyle spacel; private jets, private members' clubs, or similar
• Hospitality experience not required; luxury sensibility is essential
• Comfortable marketing premium real estate to a discerning clientele

Details

• Based in South Florida Head Office
• Salary negotiable based on experience