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VP of Marketing

Furniture Mart USA

Sioux Falls, SD

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JOB DETAILS
SKILLS
Artificial Intelligence (AI), Budget Management, Budgeting, Business Growth, Channel Strategies, Coaching, Communication Skills, Continuous Improvement, Cross-Functional, Customer Acquisition, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Data Analysis, Enterprise Marketing, Expense Allocation, Furniture, Investment Strategy, Leadership, LifeTime Value (LTV), Marketing, Marketing Strategy, Merchandising, Performance Metrics, Profit & Loss, Profit & Loss Management, Retail, Return on Investment (ROI), Revenue Growth, Sales, Short Messaging Service (SMS), Storytelling, Succession Planning, Team Building, Team Player, Website Conversion, eCommerce
LOCATION
Sioux Falls, SD
POSTED
16 days ago
Overview:
Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels.

This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position.

At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel.

What You’ll Own

Executive Leadership & Team Development
  • Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence
  • Architect and evolve the marketing organization to support scale, speed, and effectiveness
  • Build a best-in-class leadership bench through hiring, development, and succession planning
  • Own the marketing P&L, including budget strategy and investment allocation across brands and channels


Brand Strategy & Portfolio Leadership
  • Define and lead portfolio strategy across Furniture Mart USA’s family of brands, ensuring clear differentiation and positioning
  • Elevate brand storytelling and execution across all touchpoints-from showrooms to digital experiences
  • Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion


Omnichannel Growth Leadership
  • Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces
  • Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through
  • Optimize the full customer journey across digital and physical interactions
  • Expand and strengthen owned channels (email, SMS, loyalty, CRM) to drive retention and lifetime value


Media Strategy & Performance Marketing
  • Set and oversee media strategy, including channel mix, spend allocation, and performance goals
  • Ensure disciplined, data-driven investment tied directly to business outcomes
  • Build robust measurement frameworks and reporting to inform executive decision-making
  • Continuously improve efficiency across CAC, LTV, ROAS, and overall marketing productivity


Innovation, Data & Marketing Operations
  • Advance Furniture Mart USA’s data, analytics, and AI-enabled marketing capabilities
  • Champion a culture of experimentation, testing, and continuous optimization
  • Scale marketing technology, processes, and insights to enable sustained growth


What Success Looks Like
  • Accelerated revenue and comparable sales growth driven by marketing
  • Strong growth across e-commerce and marketplace channels
  • Improved customer acquisition efficiency and lifetime value
  • Increased conversion rates, showroom traffic, and customer engagement
  • A high-performing, scalable marketing organization aligned to company growth goals


Qualifications Required
  • 12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders
  • Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments)
  • Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred)
  • Demonstrated success building and leading multi-functional marketing organizations
  • Experience owning a marketing P&L and managing large media budgets with ROI accountability
  • Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains)
  • Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM


Preferred
  • Experience in multi-brand portfolio environments
  • Familiarity with modern marketing technology stacks and AI-driven tools
  • Success in fast-paced, results-oriented organizations


Leadership Capabilities
  • Strategic, enterprise-level thinker who drives alignment and execution
  • Strong communicator who influences across executive and cross-functional teams
  • Talent developer who builds high-performing, accountable teams
  • Data-driven decision-maker with a deep understanding of performance metrics


Why Furniture Mart USA
  • Opportunity to shape marketing at scale within one of the nation’s leading furniture retailers
  • A CEO-facing role with enterprise-wide impact
  • Collaborative, growth-focused culture that empowers innovation and action
  • Competitive executive compensation package, including performance incentives
  • Comprehensive benefits including medical, dental, and 401(k)


Join Us

If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact.

Furniture Mart USA is an Equal Opportunity Employer


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About the Company

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Furniture Mart USA