Business Model, Conferences, Demand Generation, Event Management, Event Marketing, Field Marketing, Leadership, Marketing, Marketing Strategy, Partner Sales, Performance Analysis, Product Marketing, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Sales, Sales Closing Skills, Web Programming
LOCATION
New York, NY
POSTED
1 day ago
VP of Marketing
Location: NYC preferred (Boston also works)
Office: Williamsburg | In office at least 1x/week
Compensation: $170kâ$200k base + equity (flexible)
Overview
We are hiring a VP of Marketing to lead revenue-focused marketing and demand generation. This is a hands-on leadership role responsible for pipeline creation, ARR growth, and event-driven revenue.
The company is entering peak conference season in June, making this an urgent, high-impact hire. The VP of Marketing will report directly to the CEO and own both strategy and execution.
What This Role Owns
Demand generation and growth marketing with clear revenue impact
Event and field marketing strategy
Approximately 30% of revenue currently comes from conferences
40+ conferences over a concentrated peak season
Build infrastructure for pre-event planning and post-event follow-up
Conference-to-pipeline conversion and tight alignment with Sales
Marketing for a non-technical buyer
Oversight of external partners, including PR and web development agencies
Marketing contribution within a hub-and-spoke business model
Close partnership with Sales leadership to drive pipeline and closed revenue
Team & Leadership Scope
Inherits a small existing marketing team
One senior marketing lead with current performance challenges
Two full-time team members today
Expected to:
Quickly assess performance and role fit
Make decisions on restructuring, up-leveling, or replacing roles
Define the right marketing structure as the company scales
Authority to determine when to use internal resources vs. agencies
Ideal Candidate Profile
Background in Demand Gen, Growth, or Performance Marketing
Experience scaling a marketing function, even with a small team
Strong track record turning events into measurable revenue
Comfortable with in-person work, conferences, and travel
Experience at or adjacent to companies such as: Toast, Samsara, ServiceTitan, or high-growth EdTech companies
Product marketing experience is a plus
Direct, practical leader comfortable making difficult people decisions
Not hiring from a direct competitor
Why This Role Is Attractive
Series B company with approximately $30M raised
Hardware + software product with a defensible distribution and data moat
30% inbound and referral-driven revenue prior to expanding event marketing