VP of Marketing - Brand, Creative & Content

About the role

Responsibilities

• Set and evolve the brand strategy, positioning, narrative, messaging, voice, and visual identity, ensuring clarity and consistency across audiences, solutions, and channels.
• Establish brand governance (guidelines, enablement, templates) that scales across a public‑company environment.
• Partner with Product, go‑to‑market, and executive leadership to align company story, category point of view, and product/solution narratives.
• Define a creative vision that translates into high‑quality outputs across campaigns, launches, web, events, and executive storytelling.
• Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
• Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
• Own content strategy and editorial direction across a multi‑format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
• Build a content engine that balances brand‑building with performance outcomes and scales through modular storytelling and intelligent reuse.
• Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
• Evolve storytelling and content structure for AI‑forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.
• Partner with Digital/SEO, Product Marketing, and Communications to strengthen authority signals, entity clarity, and content architecture.
• Define and operationalize measurement frameworks for brand and creative effectiveness (brand health, share of search, direct/organic traffic quality, engagement, pipeline influence, win‑rate impact where measurable).
• Establish creative performance feedback loops and testing practices that improve effectiveness without diluting brand.
• Lead, coach, and scale a multidisciplinary organization across brand, creative, and content.
• Build a culture of high standards, strong creative direction, crisp feedback, and operational discipline.
• Attract, develop, and retain top talent; ensure clear roles, career paths, and performance expectations.

Minimum requirements

Preferred skills and experience

At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.

We are proudly an Equal Employment Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.  In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.