VP of E-Commerce

Vice President of E-Commerce

Kalon Executive Search is partnering with a rapidly growing consumer products organization to identify an experienced Vice President of E-Commerce to lead and accelerate the company's direct-to-consumer digital growth strategy.

This executive leadership role will own the overall vision, strategy, and performance of the company's e-commerce business, with responsibility for revenue growth, customer acquisition, conversion optimization, retention, digital merchandising, and the end-to-end customer experience. The VP of E-Commerce will lead cross-functional teams and collaborate closely with executive leadership to drive scalable growth across all digital channels.

The ideal candidate is a strategic, data-driven leader with a proven track record of building and scaling high-growth DTC businesses, leading digital transformation initiatives, and delivering significant revenue growth within consumer products, wellness, health, beauty, food & beverage, or related CPG categories.

Key Responsibilities

• Develop and execute the company's comprehensive e-commerce growth strategy, driving revenue, profitability, customer acquisition, and retention.
• Own all aspects of the DTC business, including Shopify operations, digital merchandising, customer experience, conversion rate optimization, and site performance.
• Establish and manage annual e-commerce budgets, forecasts, KPIs, and growth initiatives.
• Lead customer acquisition strategies across paid media, affiliate marketing, partnerships, SEO, and emerging digital channels.
• Partner with CRM and retention teams to maximize customer lifetime value through lifecycle marketing, loyalty programs, subscriptions, and retention initiatives.
• Drive conversion optimization strategy through testing, personalization, UX/UI enhancements, and customer journey improvements.
• Oversee digital merchandising strategy, product launches, promotional calendars, and assortment optimization.
• Leverage analytics and business intelligence tools to identify growth opportunities, monitor performance, and guide strategic decision-making.
• Collaborate closely with Marketing, Operations, Supply Chain, Finance, Product Development, and Customer Experience teams to ensure alignment across all customer touchpoints.
• Lead platform strategy and optimization efforts across Shopify and related technology ecosystems.
• Evaluate and implement new technologies, tools, and digital capabilities to support business growth and operational efficiency.
• Build, mentor, and develop a high-performing e-commerce organization while fostering a culture of accountability, innovation, and continuous improvement.
• Present business performance, strategic initiatives, and growth plans to executive leadership and key stakeholders.
• Stay ahead of industry trends, competitive dynamics, and evolving consumer behaviors to identify new revenue opportunities.

Required Qualifications

• Bachelor's degree required; MBA or advanced business degree preferred.
• 10+ years of progressive e-commerce leadership experience, including executive-level responsibility for DTC revenue growth.
• Proven success leading and scaling multi-million-dollar e-commerce businesses, preferably within consumer products, wellness, supplements, beauty, food & beverage, or related CPG sectors.
• Deep expertise in Shopify Plus and modern e-commerce technology ecosystems.
• Demonstrated track record of driving significant revenue growth through customer acquisition, retention, merchandising, and conversion optimization strategies.
• Strong understanding of digital marketing channels, including paid social, paid search, affiliate marketing, influencer programs, SEO, and lifecycle marketing.
• Extensive experience managing P&L responsibility, forecasting, budgeting, and financial performance metrics.
• Advanced analytical skills with proficiency in Google Analytics, business intelligence platforms, attribution models, and performance reporting.
• Experience leading cross-functional teams and managing multiple stakeholders in a fast-paced, high-growth environment.
• Strong executive presence with the ability to influence decision-making and communicate effectively across all levels of an organization.
• Proven leadership experience building, developing, and retaining high-performing teams.
• Entrepreneurial mindset with a results-oriented approach and strong sense of ownership.

Preferred Qualifications

• Experience scaling brands through rapid growth phases, acquisitions, or digital transformation initiatives.
• Background within supplements, nutraceuticals, wellness, health, beauty, or other highly regulated consumer product categories.
• Experience with subscription commerce, loyalty programs, and omnichannel retail strategies.
• Familiarity with international e-commerce expansion and marketplace growth strategies.

Compensation: $170,000 – $190,000 + Bonus Opportunity and benefits

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

www.KalonSearch.com