Vice President of Marketing and CommunicationsSchedule: Full TimeResponsibilities Enterprise Marketing & Growth Develop and implement a comprehensive, system-wide marketing and growth strategy aligned with organizational prioritiesLead service line marketing initiatives to drive patient acquisition, retention, and accessSupport physician recruitment and referral development effortsOversee campaigns tied to priority service lines and key marketsBrand Strategy & System Positioning Establish and govern enterprise brand strategy, standards, and positioning across all marketsEnsure consistency across all channels, locations, and service linesLead branding efforts for acquisitions, expansions, and new facilitiesStrengthen overall brand awareness, preference, and competitive positioningCommunications (Enterprise-Wide) Oversee internal communications to support employee engagement and organizational alignmentLead external communications, including public relations and media strategyDirect crisis communications and reputation management effortsServe as a key spokesperson or media contact when appropriateExecutive Communications Lead CEO and senior leadership messaging, speechwriting, and thought leadershipSupport executive visibility, media engagement, and strategic communicationsDevelop system-wide narratives for major initiatives, growth efforts, and transformation activitiesDigital & Consumer Experience Oversee website strategy and digital front door performanceDirect digital marketing, SEO/SEM, and paid media strategiesLead social media strategy and consumer engagement effortsManage marketing technology platforms, analytics, and automationCreative & Content Oversee creative services and ensure high-quality brand executionDirect system-wide content development, storytelling, and campaign strategyEnsure consistency in messaging and visual identity across all platformsExternal Affairs & Stakeholder Engagement Lead media relationships and external communications partnershipsSupport community and stakeholder engagement in coordination with executive leadershipManage agency relationships, vendor strategy, and marketing partnershipsOrganizational Leadership & Management Build and lead a high-performing, enterprise-wide marketing and communications organizationEstablish priorities, performance expectations, and accountability measuresManage budgets, vendor relationships, and return on marketing investmentPartner with clinical, operational, and administrative leaders to support system strategyRequirements Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field (Master's preferred)12+ years of progressive leadership experience in marketing and communications, preferably in healthcare or similarly complex organizationsDemonstrated experience leading multi-market, enterprise-level marketing functionsProven ability to drive growth through integrated marketing and consumer engagement strategiesExperience managing brand strategy, media relations, and crisis communicationsStrong leadership, communication, and executive presenceFreeman Perks and Programs Health, vision, and dental insuranceRetirement with employer matchWellness program with discounts to Health Insurance or Cash Bonus with ParticipationMilestone payments with longevity of employmentPaid Time Off (PTO) or Flex time off (FTO)Extended Sick PayLearning Center designated only for Freeman Family membersPayroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.#J-18808-Ljbffr