VP Director Strategic Planning

Basic Information

Location

NY NY 100 W 33rd

Posted Date

13-Mar-2026

Agency

Neon

Department

Strategic Planning

Job Number

61223

Job Type

Regular

Posting Locations

United States - New York, New York

Work Arrangement

Regular - Hybrid

Job Description

About the Job:

As VP, Director, Strategic Planning, you will serve as a seasoned brand strategist and client-facing leader, navigating complex accounts and driving growth. You'll bring expertise in brand planning, client management, and collaboration, excelling in strategic storytelling and campaign development. You will lead talent development and departmental initiatives, shaping the future of our organization. By tapping into your knowledge of pharma compliance, market trends, and customer needs, you'll be able to deliver results that truly make an impact.

A Day in the Life:

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Execute expert-level understanding of disease state, indications, customer needs, and science.
• Develop and mentor junior team members on brand strategy deliverables.
• Provide market research expertise, driving insight mining and ideation.
• Utilize planning tools, ensuring proper use in positioning, insight generation, and creative brief writing.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

What you will need:

• Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred).
• 8+ years of brand strategy or market research experience in an agency setting (preferred).
• Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of agency offerings, pharma marketing, and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.
• Curiosity, passion, and agility in a fast-paced environment.
• Collaborative mindset with ability to build strong relationships.
• Problem-solving, influence, and accountability skills to drive results.

Salary

$160,000 to $230,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

About the Agency

https://www.neon-nyc.com/

Part of the IPG Health Network, Neon is a full-service healthcare agency that lights the way with innovative creative solutions to the biggest challenges of life-changing brands. With a boutique agency feel backed by big network resources, and an entrepreneurial spirit, Neon works across a number of audiences and channels - from HCP and DTC/DTP to digital engagement, patient support and more. The agency delivers a diversified offering and depth of expertise that includes strategic planning, medical strategy, health literacy, engagement planning, user experience, technology and development, branding and design.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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