VP, Creative

• Partner with Patrick Ta, our founder and Creative Director, to guide brand evolution with an emphasis on elevating the brand’s aesthetic POV
• Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising
• Finalize Brand Book to reflect authentic and ownable creative aesthetic across photography, video and product editorial style and ensure that it is used consistently across all consumer touchpoints
• Big idea generator, pushing the boundaries of what has “been done” by traditional beauty brands toward “what’s possible,” to keep the brand at the forefront of cultural relevance, and ahead of competitors
• Lead campaign development and execution, including ideating and refining concepts in partnership with copywriter, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkit to support channel needs (field, retail, social, paid media, digital)
• Translate creative vision for retail-facing assets including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as well as consumer experiential events
• Lead casting, photo shoots, location selection/ stage setting, and final selects in partnership with Creative Director
• Lead collaborations with external creative partners like photographers, videographers, agencies, product designers, and freelancers
• Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
• Grow and mentor creative team to foster continuous growth and development
• Partner closely with CMO and VP of Sales to ensure strategic and competitively
• differentiated marketing assets rooted in channel best practices

• You’re a leader & a strong communicator. You have a strong point of view and a vision to create the campaigns and assets that will shape the future of Patrick Ta Beauty. You can clearly communicate your creative vision and get others motivated and onboard.
• You’re passionate about the beauty industry, but also inspired by fashion, lifestyle, and pop culture. You love beauty, and stay abreast of the latest trends, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what’s driving trend and culture and are excited to learn more about how to connect with our consumer in new ways.
• You’re driven & resourceful. You are a self-motivator with the ability to work on multiple projects, manage several partners and meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
• You’re deeply knowledgeable about your craft. You have hands-on experience and have successfully ideated, shot, and delivered multiple 360 creative campaigns for brands and/or products in the beauty industry.
• You have a network of creative experts and freelancers. You understand companies in the “build” stage and can call upon your network, as needed, for special projects or during high volume time periods when greater content production throughput is required.
• You’re entrepreneurial at heart. You’re energized by small teams with big ideas, and obsessed with finding a way to make amazing things happen. You are excited by the prospect of solving unique creative challenges and energizing a team to work nimbly and creatively to maximize opportunities.

• 15+ years hands-on experience art directing and designing visuals, working closely with copy, and content as art director within an internal brand creative team, bringing 360 brand and/or product launch campaigns to life
• Proven experience producing, organizing, leading, and art directing photoshoots, video shoots, and other major production events
• Expert-level experience in design tools such as InDesign and Photoshop, as well as creative project management tools
• Exceptional communication, organizational, project management and presentation skills. Effective collaboration skills.
• Ability to manage timelines and fast-track schedules as needed.
• Creative problem solver, idea leadership, and desire to pioneer, comfortable with pushing for remarkable and “finding a way” across every project.
• 10+ years leading creative internally for a high-growth prestige beauty or fashion brand
• 10+years leading and building creative teams

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

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