Vice President, Sports Marketing, Publicis Sports

Vice President, Sports Marketing (Contract)

Our PM Sports team provides a valuable service to our PM Agency Teams & Clients providing sports marketing expertise inclusive of identification and negotiation of brand partnerships, managing partnerships, and driving new business initiatives. We also provide measurement expertise within the sports ecosystem to provide a comprehensive understanding of ROI and impact of branding within all avenues. Being a part of this team brings a vibrant culture with an entrepreneurial spirit that comes from the top down. Team members are expected to bring ideas and solutions that will drive growth and foster strong relationships. With the ultimate goal to harness the power of sport (and culture) to create authentic connections with brands and fuel our Power of one model.

Publicis Sports, the sports marketing division within Publicis Media, is searching for a Vice President, Sports Marketing. This is a hybrid role, requiring four days in-office each week at Wingstop HQ, Dallas Fort-Worth, TX. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

This job is responsible for being an embedded Publicis Sports employee at Wingstop HQ, leading and directing work across the team to deliver the overall sports marketing strategy for a portfolio of programs/products/processes.

The Vice President, Sports Marketing acts as a senior leader and expert on sports partnerships. They advise Wingstop marketing teams and business leaders on building cultural equity and marketing the brand calendar. They also focus on growing and measuring return on investment and achieving objectives through programs targeted to sports and entertainment fans.

Responsibilities include:

• Playing the role of integrator between external partners, agency partners and internal collaborators, including: brand and enterprise marketing executives, local market Brand Partners, channel managers, event managers and other internal constituents in support of marketing and business development programs
• Taking an active leadership role in shaping, evolving, and operationalizing Wingstop's sports partnership strategy, ensuring alignment with enterprise brand priorities and business objectives
• Acting as a primary senior subject matter expert on the rules, regulations, policies and customs of teams, leagues, and other sports and entertainment organizations, as well as the rights and benefits received from partners, and how those assets are implemented
• Championing cross-functional collaboration demonstrating effective approaches and information sharing within the area of partnership marketing
• Ensuring all marketing rights and benefits are improved to their fullest potential to support marketing and business goals. Discovering new and creative methods to apply rights and benefits to achieve marketing and business goals.
• Supporting marketing and business programs by influencing necessary agency resources responsible for implementing rights and benefits acquired through partnership negotiations
• Providing input into all creative materials generated in support of partnership programs to ensure all materials adhere with partner rules and regulations and resonate with sports and entertainment fans
• Leading day-to-day project management around execution of sports marketing partnerships across property and media channels with agency partners
• In partnership with agency partners, writing and delivering sports marketing strategies and overseeing the translation of these strategies into final recommendations and implementation plans
• Participating in sports strategy work sessions and discussions
• Motivating and influencing a brand team in the creation, development and execution of strategies, solutions, tactics and programs
• Maintaining superior knowledge of the dynamic marketplace/brand needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrating problem solving and intervention when necessary

Qualifications include:

• Minimum 12+ years Sports Marketing experience
• Core proficiencies include: Sports property relationships, and strategy consulting
• Past work in Basketball and Soccer a plus
• Bonus experience includes media buying and/or planning
• Demonstrated ability to understand and deliver on ideas and activation plans rooted in client business strategies and objectives
• Experience in an agency environment a plus
• Strong presentation development (PowerPoint) and Excel proficiency essential
• Strong written and verbal communication skills a requirement
• Demonstrated ability to think strategically
• Experience working with analytics and measurement preferred
• Be a self-starter who works well in a fast-paced, team-oriented environment
• Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

Additional information:

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $71.80 - USD $114.97/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2026.