About Us At Monrovia we are dedicated to creating a more beautiful world by selecting and growing plants of superior quality. We know that creating a beautiful garden or landscape is about connecting to the beauty of nature. We use our hearts, minds, and hands to nurture plants for all types of landscapes. Our passion for plants, use of natural processes, and our years of experience result in plants that enable consumers to achieve a landscape of exceptional beauty and share in the joy that comes from creating healthy living spaces. About the Role The VP, Sales plays a critical role in building sales strategies and positioning Monrovia for the future. This leader owns the full commercial agenda — from long-range revenue planning and channel strategy to team development and key customer relationships — and serves as a senior cross-functional partner across Operations, Marketing, and Finance. The VP, Sales embodies Monrovia's Craftsman culture and upholds the company's commitment to growing beautifully, confidently, and responsibly. What You’ll Do Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include, but are not limited to the following: Strategy & Commercial Leadership •Create and maintain a three-year sales plan that minimizes expenses and maximizes ROI to achieve the plan. • Own and communicate the annual and long-range revenue forecast, including accountability for net sales targets by channel, region, and customer segment. • Continuously assess market channel viability and recommend strategic pivots as needed to maintain competitive advantage. • Recommend and support a competitive premium pricing strategy, including freight recovery modeling and managing customer-facing rate changes. • Oversee the DTC channel in partnership with Marketing, ensuring wholesale and direct channels complement rather than conflict. • Drive the featured plant and new variety commercialization process from introduction through sell through. • Manage Monrovia's featured plant program to generate a competitive advantage in the marketplace. • Develop and maintain broad and specific initiatives that position Monrovia as the premier ornamental horticulture brand. Customer & Channel Management •Develop and steward Monrovia's most strategic retail partnerships at the executive level, including key national and regional accounts. • Assess and actively manage channel conflict, particularly as DTC and IGC relationships evolve. • Represent Monrovia at key industry events, trade shows, and customer events, including the annual Expo and centennial celebrations. • Communicate business expectations and results clearly and consistently to customers and internal stakeholders. People & Culture Work closely with regional sales coaches to oversee and continuously develop the sales team, driving sales figures, profitability, and individual growth. • Recruit, develop, and retain regional sales coaches and the broader sales team, with explicit commitment to Monrovia's Craftsman culture. • Build a coaching cadence that includes field rides, pipeline reviews, and individual development planning. • Model leadership behaviors that demonstrate consistency, integrity, fairness, and a steadfast resolve to achieve excellence Cross-Functional Leadership Partner closely with Operations to align sales commitments with production availability and quality standards. • Collaborate with Marketing on consumer insights, sell-through data, and campaign execution. • Provide structured input to the S&OP process to balance demand signals against nursery capacity. • Support Monrovia's mission and strategic priorities through active engagement across all company functions Metrics & Reporting • Define and track KPIs beyond top-line revenue, including sell-through rates, account retention, new door growth, and margin by channel. • Report regularly to the President & CEO and Board on sales performance, market conditions, and strategic risks. Travel & Operations Travel nationally (estimated 30–40%) to engage with the sales team, key customers, and Monrovia's nursery operations in California, Oregon, and Georgia. • Perform other duties as assigned in support of Monrovia's mission and strategic priorities. SUPERVISION Received: Reports directly to the President & CEO. Exercised: Sales Team, including regional sales coaches. Who You Are • Excellent oral and written communication skills and excellent listening skills. • Excellent team management and management development skills. • Excellent meeting development and facilitation skills. • Leadership behaviors that demonstrate consistency, integrity, fairness, and a steadfast resolve to achieve excellence. • Strong team player that supports team wins over personal aggrandizement. • Proficient in current technology platforms and tools, with the ability to quickly adopt new systems as needed. • Strong analytical capability to study complex data sets and solve problems. • Good at planning, executing, and meeting goals. • Valid state driver's license with acceptable driving record. • Functional use of Microsoft Office Suite, particularly Excel, Word, and Outlook. • At least 15 years of experience in an executive sales management capacity. • Experience with agricultural, horticultural, or related fields is advantageous, experience with seasonal products a plus. • Demonstrated success managing complex, multi-channel sales organizations. • Experience with key account management at the national or regional retail level preferred Benefits at Monrovia
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus, with or without a reasonable accommodation. Must be able to lift up to 35 pounds at a time. WORK ENVIRONMENT Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be exposed to weather conditions. The noise level in the work environment is usually moderate. Monrovia is an Equal Opportunity Employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. |