Alliance/Partner Management, Analysis Skills, Artificial Intelligence (AI), Brokerage, Cadence, Channel Sales, Channel Strategies, Corporate Sales, Distribution Channel, Distribution Management, Economics, Ecosystems, Entrepreneurship, Financial Modeling, Forecasting, Leadership, Metrics, Operational Audit, Performance Management, Pricing, Product/Service Launch, Profit & Loss, Revenue Growth, Sales, Sales Prospecting, Team Player
The VP of Ticketing is responsible for leading and scaling ticketing and brokerage division, driving revenue growth, and building a high-performing commercial engine that maximizes the value of audience and platform. This role carries full P&L ownership and is instrumental in shaping ticketing strategy, bundle development, distribution channels, and partner relationships across both on-campus and city-wide experiences. This is a highly entrepreneurial leadership position focused on building new revenue streams, launching innovative products, and expanding the company's presence within the Las Vegas entertainment ecosystem.
RESPONSIBILITIES AND DUTIES:
- Full revenue and contribution margin accountability for the ticketing and brokerage division
- Own the financial model, forecast, and weekly operating metrics
- Report to the President with a regular cadence - this is a run-like-a-business division
- Work collaboratively with experience owners and the President on bundle pricing - this VP shapes strategy and brings data, not unilateral control
- Identify new bundle opportunities that increase conversion and revenue per visitor
- Ensure bundle architecture is simple enough to sell and compelling enough to convert
- The hotel and resort concierge network is the highest-volume referral channel in Las Vegas and a primary growth target
- Develop the corporate and group sales channel - conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
- Manage all distribution partner agreements - ensure channel economics are sound and transaction ownership stays with the company
- Activate and structure the existing portfolio experience partner relationships
- Hire and lead a lean, high-performance team across channel sales, partner success, analytics, and operations
- Ensure every partner agreement routes transitions through the company platform
- Embrace AI and technology tools to improve efficiency, forecasting, and commercial outcomes - not as a future initiative, but as a present operating mindset
- Develop the corporate and group sales channel - conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
QUALIFICATIONS & SKILLS:
- 8-12 years of experience in ticketing, brokerage, distribution, travel, or entertainment commerce
- Proven experience with P&L ownership and revenue accountability
- Demonstrated success building or scaling a business or business line
- Strong relationship-building and deal-making skills
- Experience hiring, developing, and leading high-performing teams
- Data-driven mindset with the ability to analyze metrics and drive decisions
- Technology-forward approach, with comfort leveraging tools and AI to improve performance
- Experience in the Las Vegas market with established industry relationships
- Background in multi-attraction passes, OTA distribution, or experience brokerage
- Experience structuring commercial agreements with distribution and data ownership considerations
- Experience working closely with technology teams as a commercial stakeholder