Vice President of Revenue Strategy - West Coast

The Vice President of Revenue Strategy will successfully integrate the synergies between revenue, analysis, sales, and distribution channels to drive profitability across the portfolio of hotels and team assignments. This role works closely with finance, operations, analytics, and sales leaders when analyzing, formulating, and deploying various revenue and pricing initiatives. This remote-based role supports a portfolio of properties with a strong independent hotel focus.

This position is remote but must be based in the on the West Coast of the U.S.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive wages of $160,000 - $180,000 annually based on experience
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you.
• Discounts with our Crescent managed properties in North America for you & your family members
  
  

ESSENTIAL JOB FUNCTIONS:

The VP serves as a strategic thought partner to hotel ownership and Crescent leadership—driving revenue growth, profitability, and market share while developing and mentoring a high-performing team of Area Directors of Revenue Strategy. This role is ideal for a collaborative, analytical, and forward-thinking revenue leader with a passion for building teams, influencing across functions, and communicating effectively with ownership and executive stakeholders.

• Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them.
• Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield-generating strategies, assess hotel offerings, and identify pricing opportunities.
• Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies.
• Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space.
• Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes.

• Monitor performance and manage proper hotel metrics, including KPIs and index scorecards.
• Develop and execute initiatives that increase revenue and market share.
• Develop and utilize advanced analytical models that measure elasticity and yield.
• Assess pricing strategies for ancillary offerings and total hotel revenue.
• Effectively communicate company revenue management standards through property visits, remote auditing, training, and analysis of hotel revenue performance against established goals.
• Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high-profile strategic accounts.
• Train and coach property leaders on producing accurate revenue forecasts by market segment, including 30-, 60-, and 90-day forecasts on an ongoing basis.
• Lower distribution costs across all channels, including CRO, GDS, brand.com, and third-party channels.

• Display leadership skills that inspire and encourage staff to deliver the highest standard of revenue strategy and management.
• Effectively promote revenue generation across departments that may not have direct revenue responsibility, building a culture of revenue focus throughout the organization.

REQUIRED SKILLS/ABILITIES:

• 5+ years of revenue and/or yield management experience is required.
• Strong experience with independent/soft-brand hotels and multi-brand portfolios is required.
• Excellent analytical skills with the ability to effectively gather, analyze, and utilize key data to support proposed initiatives.
• Ability to build relationships with hotel teams and senior operations leaders, as well as confidence with ownership groups.
• Willingness to travel as needed.