Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
The Vice President of Marketing will lead all marketing activities across the US for our entire product portfolio. You’ll drive sales growth, market share, and brand reputation through market research, advertising, digital strategies, and public relations. This role manages a diverse, high-performing team and shapes how we adapt to an evolving, fast-moving marketplace.
Key Responsibilities
Strategy & Vision:
Define and deliver a 3 year growth strategy for US products and channels.
Lead annual and commercial planning, with responsibility for P&L, budgeting, forecasting, and ROI.
Commercial Leadership:
Maximize sales, profitability, and competitiveness for both existing and new products.
Develop business plans, range strategies, and product differentiation across channels.
Partner with sales teams and retailers to build and execute go-to-market plans.
Brand & Media:
Drive brand building and awareness; lead creative and media strategies for the US.
Explore and implement innovative digital and traditional media opportunities.
Serve as the US product advocate—energizing and equipping our teams for commercial success.
Market Intelligence:
Oversee market and competitor analysis to inform strategy and campaign optimization.
Identify customer trends and build new marketing capabilities to address emerging segments.
Team Leadership:
Build, lead, and develop a high-performing marketing team.
Foster a culture of curiosity, creativity, and continuous improvement.
Collaborate cross-functionally and as part of global teams.
15+ years’ high-tech marketing experience, leading teams of 20+ with major consumer brands.
Demonstrated success at building brand presence: public speaking, publishing, and a strong professional network.
Deep expertise in consumer goods and technology sectors.
Strategic thinker with strong analytical skills—comfortable using market data to unlock growth.
Experience in cross-functional partnerships, especially with sales.
Track record as a marketing technologist, combining product, data, and marketing to drive results.
Passion for innovation, technology, and entrepreneurial growth.
Management consulting experience at top firms is a plus.
Core Behaviors
Curious, creative, and driven by consumer insight.
Exceptional attention to detail—delivers high-quality, well-executed work.
Strong communicator across all levels—both written and verbal.
Entrepreneurial and adaptable; comfortable navigating ambiguity and change.
Relentlessly strives for improvement and team success.
Compensation: $325,000 - $365,000 annually + bonus opportunity
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
401K with up to a 6% match
409a with 10% of base salary contribution
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle Benefits
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Health Benefits
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.