Artificial Intelligence (AI), Authentication, Banking Services, Business Banking, Business-to-Business (B2B) Marketing, Channel Support, Cloud Computing, Commercial Banking, Community Banking, Computer Software, Content Management, Credit Union, Cross-Functional, Demand Generation, Ecosystems, Finance, Financial Literacy, Financial Services, Market Entry Strategy, Market Segmentation, Marketing, Marketing Automation Software, Mobile Technology, Onboarding, Online Banking, Predictive Modeling, Product Marketing, Retail Banking, Sales, Software as a Service (SaaS), Technical Support, User Interface/Experience (UI/UX), eCommerce
LOCATION
San Francisco, CA
POSTED
Today
Vice President of Marketing
About the Company
Top provider of cloud-based digital banking solutions
Industry Financial Services
Type Public Company
Founded 2009
Employees 1001-5000
Categories
Banking
Credit
Finance
Financial Services
FinTech
SaaS
Software
Specialties
online banking
financial literacy
mobile banking
pfm tools
billpay
bill pay
multi factor authentication
mfa
family banking
content management
internet banking
ecommerce
credit union
bank
tablets
mobile computing
computer software
and end user engagement
community banking
banking technology
banking software
retail banking
commerical banking
business banking
user experience
security and fraud protection
positive pay
ach reporting
transaction data cleansing
artificial intelligence in banking
predictive modeling
marketing automation
developer portal
integrated partner ecosystem
and techfin
techfin
digital banking
banking innovation
account opening
onboarding
member relationships
anticipatory banking
ai in banking
and digital maturity
About the Role
The Company is seeking a VP of Marketing to play a pivotal role in defining and shaping its market presence. The successful candidate will be responsible for developing a clear and resonant market narrative that reflects the company's platform and appeals to executive buyers in the financial services sector. This includes bringing the platform to market in a cohesive manner, driving pipeline and revenue alignment, and scaling account-centric go-to-market strategies. The role demands a strategic leader with a strong background in B2B marketing, particularly in the SaaS or fintech space, and a proven track record in product marketing, demand generation, and AI-first marketing. The VP of Marketing will also be tasked with refining segmentation, engaging the partner ecosystem, and supporting both technical and business buyers in understanding the value of the company's offerings.Applicants for the VP of Marketing position at the company should have at least 15 years' of B2B marketing experience, with a focus on high-growth SaaS or fintech environments. The role requires a leader who is adept at supporting complex, multi-stakeholder sales processes and has a strong background in product marketing and demand generation. Experience in marketing to a range of customer segments, from mid-market to enterprise, is essential, and a background in financial services is a plus. The ideal candidate will be a strong cross-functional partner, comfortable operating in a multi-product environment, and capable of bringing clarity to complexity. The role is pivotal in driving the company's growth and requires a strategic thinker who can translate the platform's strengths into a clear market position and a scalable, predictable revenue engine.
Hiring Manager Title Chief Revenue Officer
Functions
Marketing
About the Company
C
Confidential
American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.
Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.