3D Printing, Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Strategy, Budgeting, Business-to-Business (B2B) Marketing, Communication Skills, Content Development, Cross-Functional, Customer Relationship Management (CRM), Data Sets, Disability Insurance, Employee Benefits, Expense Tracking, Healthcare, Implants, Industry/Trade Analysis, Lead Generation, Leadership, Life Insurance, Market Entry Strategy, Marketing, Marketing Automation Software, Marketing Strategy, Medical Equipment, Medical Products, Mentoring, National Sales, Product Marketing, Return on Investment (ROI), Sales, Sales Qualification, Sales Support, Salesforce.com, Team Building, Team Player, Thought Leadership, Tuition Reimbursement, Vehicle Driving, Webinar, Website Conversion
Join National Dentex - a leading healthcare organization specializing in the dental industry. We offer a full spectrum of specialized products, services, and technologies to address any dental restoration need. Currently, we have several labs throughout the country. Our team is growing, and we are hiring a number of key positions within our organization including this opportunity for a Vice President of Marketing. THIS IS A REMOTE / HYBRID OPPORTUNITY.
The regular hours for this position are from 8:00 AM to 5:00 PM, Monday through Friday, and subject to change from time to time.
This is a full-time position featuring employee benefits including: health, dental, vision, disability, and life insurance; paid holiday, vacation, and sick time; 401K with company contribution; and tuition reimbursement!
Primary Responsibilities and Essential Functions of the Position:
Strategic Leadership & Brand Management
- Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
- Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
- Monitor industry trends (e.g., the shift to digital workflows and 3D printing) to pivot messaging and maintain a competitive edge.
Demand Generation & Sales Alignment
- Architect a high-performing lead generation engine to support our national sales force.
- Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
- Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).
Product & Clinical Marketing
- Lead the “Go-to-Market” strategy for new restorative products, implants, and digital scanning integrations.
- Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.
Departmental Oversight & Mentorship
- Manage and grow a diverse team including creative, digital, communications, and events professionals.
- Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.
Skills and Abilities Required:
- Industry Knowledge: Previous experience in Healthcare, Medical Devices, or Dental is highly preferred. Understanding the ”Doctor-as-the-customer” journey is a significant plus.
- Proven Track Record: Demonstrated ability to drive growth through integrated marketing strategies.
- Data-Driven: Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
- Communication: Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.
Key Competencies
- Strategic and commercial thinking
- Deep understanding of relationship-based B2B marketing
- Leadership and team development
- Strong collaboration with sales team
- Customer-centric mindset
- Analytical and results-oriented
- Ability to translate technical/clinical concepts into clear value propositions
Minimum Education and Experience Required:
- Required: Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.
- Experience: 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level).
Hazardous Materials or Equipment Used:
Physical Requirements:
- Regularly required to sit, stand, walk, and/or reach.
- Exhibit fine motor skills and/or perform repetitive motions.
- Ability to effectively communicate technical information.