Vice President of MarketingWe are seeking a Vice President of Marketing to lead and scale the marketing organization for a fast-growing strength and performance brand serving athletes worldwide. This full-time position is onsite in Nampa, Idaho and reports directly to the CEO. The role will oversee brand, performance marketing, lifecycle marketing, social/content, creator partnerships, PR, and ecommerce growth initiatives across DTC, Amazon, and wholesale channels. Relocation assistance is available.What You'll DoLead and evolve the company's overall brand strategy across all customer touchpointsDrive integrated marketing campaigns across paid, organic, social, lifecycle, and ecommerce channelsOwn DTC growth initiatives across Meta, Google, TikTok, YouTube, and Amazon AdsManage and optimize key marketing metrics including MER, CAC, LTV, ROAS, and attributionBuild and maintain a strong testing and optimization culture across channels and creative assetsPartner with Finance to manage the marketing budget and marketing-related P&LDevelop and scale lifecycle marketing initiatives including email, SMS, loyalty, segmentation, and personalization strategiesLead organic social strategy, creator partnerships, ambassador programs, and community engagement effortsOversee PR initiatives, brand storytelling, and major cultural or product momentsPartner with Ecommerce leadership on conversion rate optimization (CRO), PDP strategy, and customer experience improvementsLead go-to-market planning and execution for product launchesSupport international growth initiatives across markets including the UK, EU, Canada, and AustraliaBuild, mentor, and lead a high‑performing marketing organizationManage agencies, vendors, and external marketing partnersCollaborate cross‑functionally with Product, Operations, Finance, and Ecommerce leadership teamsWhat You'll Bring12+ years of marketing experience with at least 3 years in a senior marketing leadership role such as VP or CMOExperience scaling a DTC or omnichannel consumer brand, ideally at $150M+ in revenueDeep expertise in performance marketing, ecommerce growth, and digital acquisition strategiesStrong understanding of marketing analytics and performance metrics including MER, CAC, LTV, ROAS, and attribution modelingProven ability to lead both brand marketing and performance marketing organizationsExperience building and developing high-performing marketing teamsBackground within fitness, strength training, sports performance, or athletic apparel industriesExperience scaling creator, athlete, or ambassador programs into measurable revenue channelsExperience working within founder-led or high-growth private companiesHands‑on experience with platforms and tools such as Shopify, Klaviyo, GA4, Triple Whale, or NorthbeamExperience supporting international expansion efforts is preferredBonus Points ForExperience leading omnichannel growth strategies across DTC, Amazon, and wholesale environmentsStrong understanding of consumer community-building and retention marketingExperience driving rapid growth while maintaining strong brand consistency and creative standardsPassion for strength training, fitness, or performance-driven consumer brands#J-18808-Ljbffr