Vice President of Marketing & Communications

HITT Contracting

Falls Church, Virginia

JOB DETAILS
SKILLS
Advertising, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Budgeting, Business Development, Business Operations, Business Strategy, Campaigns, Channel Strategies, Consumer Branding, Content Development, Corporate Communications, Customer Experience, Customer Relations, Employer Brand, Enterprise Architecture, Enterprise Marketing, Investment Strategy, Leadership, Marketing, Marketing Communications, Marketing Strategy, Metrics, Multiplatform/Cross-Platform, Public/Media/Press/Analyst Relations, Request for Proposals (RFP), Strategic Planning, Thought Leadership
LOCATION
Falls Church, Virginia
POSTED
20 days ago
Every day, our team members do amazing things in pursuit of our shared purpose to build trust with our clients, partners, subcontractors, and teammates. No matter your background, education, or career path, if you share our vision to create extraordinary experiences, you belong at HITT.

Vice President of Marketing & Communications

Job Description:

HITT is seeking a Vice President of Marketing & Corporate Communications (MarCom) to lead and advance its brand as the firm enters a new phase of growth. This is a senior leadership role for a marketing executive with a builder's mindset: someone who understands that a strong brand is lived as much as it is seen - expressed through every client interaction, every employee moment, and every touchpoint in between. They bring the vision, discipline, and creative intelligence to take HITT's brand forward as the firm scales.

Reporting directly to the head of people, brand and culture, the VP of MarCom is HITT's senior marketing voice, responsible for ensuring the brand shows up with clarity and consistency across every channel, campaign, client touchpoint, and internal experience. This leader brings hard-won perspective on what it takes to build and protect a brand at scale. They understand that brand is not just what HITT says - it's what clients feel when they work with us and what team members feel when they show up every day. The VP of MarCom will be expected to challenge the status quo, raise standards, and strengthen HITT's position in the market.

The VP of MarCom oversees three integrated practice areas (Pursuits, Communications, and Brand) and leads a department of marketing professionals across disciplines. They are accountable for the full marketing strategy, the firm's brand architecture, the enterprise marketing budget, and the strategic alignment of all marketing activities with HITT's business objectives. The role reports directly to the C-suite and will serve as a peer and partner to senior leaders across the firm.

RESPONSIBILITIES

Brand Strategy
  • Own and evolve the HITT brand strategy. Define where the brand needs to go, build the case for investment, and drive execution across every expression of the firm.
  • Serve as the firm's chief brand steward: setting standards, protecting equity, and ensuring HITT's identity is consistently and compellingly represented across all platforms, environments, and audiences.
  • Identify brand gaps and opportunities as the firm grows into new markets, sectors, and geographies; develop strategies to expand brand reach without diluting brand integrity.
  • Champion a long-term brand architecture that supports HITT's evolution and creates durable differentiation in a competitive market.
  • Lead brand positioning work in partnership with executive leadership, translating business strategy into a brand narrative that resonates with clients, prospects, recruits, and the broader industry.
  • Establish and track brand health metrics; use data and insight to continuously sharpen positioning and demonstrate brand value to leadership.

Integrated Marketing & Communications
  • Set the vision for HITT's integrated marketing strategy, ensuring brand, communications, and pursuit efforts work in concert to advance a single, coherent story about the firm
  • Drive the development of campaigns, content, and thought leadership that build HITT's reputation, deepen client relationships, and differentiate the firm in the market
  • Oversee HITT's communications function including media relations, executive communications, internal communications, and crisis response, and ensure every message reinforces brand positioning
  • Guide advertising strategy and channel investment to maximize brand visibility and impact across external and internal audiences
  • Ensure that internal communications and employer brand initiatives reflect and reinforce HITT's external brand identity, creating a coherent experience for team members and clients alike

Pursuits, Business Development & Client Experience
  • Elevate the brand expression in every pursuit and proposal - ensuring HITT's marketing materials, RFP responses, and presentations are a competitive advantage, not a commodity
  • Champion a brand-consistent client experience from first contact through project delivery, partnering with Business Development and Operations to embed brand standards across the client journey
  • Collabora

About the Company

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HITT Contracting