Advertising, Brand Marketing (Branding), Budget Management, Business Administration, Communication Skills, Consulting, Cross-Functional, Economics, Entrepreneurship, Leadership, Marketing, Marketing Strategy, Professional Services, Purchasing/Procurement, Return on Investment (ROI), Revenue Growth, Team Lead/Manager, Team Player
LOCATION
Atlanta, GA
POSTED
2 days ago
Vice President of Marketing
About the Company
Rapid-growing franchisor of home service brands
Industry Consumer Services
Type Privately Held, Private Equity-backed
Founded 2017
Employees 501-1000
Categories
Consumer
Services
Consulting
Consulting & Professional Services
Business Supplies
Marketing & Advertising
Technology
Franchising
Servicing
Marketing
Training
IT Solutions
Procurement
Cleaning Services
Building Services
Administrative Consulting
Professional Services
Agency
Specialties
marketing
technology
procurement
software
and home services
About the Role
The Company is seeking a VP of Marketing to lead the marketing organization across its extensive portfolio of home services franchises. The successful candidate will be responsible for architecting and executing a dual-funnel marketing strategy to generate high-quality franchise buyer leads and cost-efficient homeowner service leads. This role requires the development of a robust attribution and reporting infrastructure, leveraging technology platforms to enhance franchisee unit economics, and driving organic revenue growth. The VP of Marketing will also be tasked with maintaining brand architecture, creative direction, and franchisee marketing, as well as leading a team through organizational transformation and ensuring cross-functional alignment.Candidates for the VP of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred. A minimum of 10 years' progressive marketing experience, including at least 6 years in leadership roles, is required. The ideal candidate will have a proven track record in both brand and performance marketing, deep experience with full-funnel marketing and analytics platforms, and a strong background in managing large marketing budgets for ROI. Experience in franchise, multi-location, or distributed marketing models is strongly preferred, as is a background in the home services industry or related fields. The role demands a leader with strong cross-functional collaboration skills, board-level communication abilities, and a data-driven, yet entrepreneurial, approach to marketing.
Hiring Manager Title CEO
Functions
Marketing
About the Company
C
Confidential
American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.
Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.