Vice President of Demand Generation

Confidential

El Paso, TX

JOB DETAILS
SKILLS
Budget Management, Business-to-Business (B2B), Campaigns, Communication Skills, Customer Experience, Customer Relationship Management (CRM) Systems, Demand Generation, Ecosystems, Marketing, Marketing Automation Software, Performance Analysis, Performance Metrics, Procurement Software, Sales Cycle, Software as a Service (SaaS), Systems Analysis, Team Lead/Manager
LOCATION
El Paso, TX
POSTED
Today

Vice President of Demand GenerationAbout the CompanyReputable sourcing & procurement platformIndustryInformation Technology and ServicesTypePrivately HeldAbout the RoleThe Company is seeking a VP of Demand Generation to spearhead the development and execution of a robust demand generation strategy. This pivotal role is focused on scaling revenue and driving market expansion during a critical growth phase. The successful candidate will be responsible for designing and implementing integrated campaigns that are in line with the company's growth objectives, with a strong emphasis on performance analytics. Key responsibilities include overseeing the demand generation strategy, optimizing multi-channel approaches, and managing both internal teams and external vendors to ensure campaign efficiency and performance against KPIs.Applicants for the VP of Demand Generation position at the company should have a proven track record in high-performing demand generation, particularly with early-stage companies. The role requires a leader with expertise in marketing automation tools, CRM systems, and advanced analytics, as well as the ability to craft and deliver data-driven presentations. Strong budget management skills and exceptional communication abilities are essential. The ideal candidate will have experience in marketing to long sales cycle B2B buyers, navigating new markets, and a familiarity with IT channel ecosystems, SaaS, and technology solutions. The company is dedicated to providing an exceptional customer experience and is looking for a top-producing marketing professional to join their team.Hiring Manager TitleSVP of MarketingTravel PercentLess than 10%FunctionsMarketing

About the Company

C

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans. Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Financial Services
WEBSITE
https://www.americanequity.com