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Vice President of Brand Marketing

Techtronic Industries North America, Inc.

Anderson, SC

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JOB DETAILS
SKILLS
Advertising, Analysis Skills, Best Practices, Brand Marketing (Branding), Brand Strategy, Business Growth, Campaigns, Channel Marketing, Channel Sales, Coaching, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Finance, Global Branding, Leadership, Manufacturing, Market Entry Strategy, Market Share, Marketing, Online Marketing, Performance Metrics, Product Marketing, Product Positioning, Return on Investment (ROI), Sales, Talent Management, Team Building, eCommerce
LOCATION
Anderson, SC
POSTED
Today
Job Description:


TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing . We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.


About TTI Consumer Power Tools, Inc


TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID® , with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.


Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas , ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.


This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.


Primary Responsibilities


+ Define and execute a comprehensive brand strategy aligned to business growth objectives


+ Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels


+ Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization


+ Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution


+ Build and develop a high-performing marketing organization, with a focus on leadership and talent development


+ Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes


+ Champion a consumer-centric approach across all marketing initiatives


+ Other duties as assigned


Requirements


+ 12+ years of progressive marketing leadership experience, including executive-level roles


+ Proven success in digital transformation, performance marketing, and brand building


+ Strong analytical mindset with experience leveraging data to drive strategy and growth


+ Background in power tools, consumer durables, industrial, or related industries preferred


+ Demonstrated ability to lead, coach, and develop high-performing marketing teams


Knowledge, Skills and Abilities


+ Digital-first, data-driven mindset


+ Strong business and financial acumen


+ Ability to balance long-term brand building with short-term performance objectives


+ Executive presence with the ability to influence cross-functional stakeholders


+ Inspiring leadership style with a track record of building high-performing teams


Total Rewards


+ We offer competitive wages, bonus program and a comprehensive benefits package, including:


+ Medical, dental, and vision coverage


+ Company Vehicle/Allowance


+ 401(k) with company contribution


+ Tuition assistance


+ Paid Time Off and company holidays
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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About the Company

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Techtronic Industries North America, Inc.