Vice President of Admissions

Vice President of Admissions

Department: Admissions & Recruitment

Location: Main Campus

Full Time

SUMMARY OF THE JOB:

The Vice President of Admissions (VPA) provides strategic leadership and oversight for

all University admissions and recruitment functions. This role is responsible for

developing and executing enrollment strategies that align with Hallmark University's

mission of transforming lives through superior skills, knowledge, and character. The

VPA ensures compliance with institutional policies, accreditation standards, and

regulatory requirements while driving sustainable student population growth. This

position carries direct responsibility for achieving enrollment targets and contributing to

institutional financial sustainability as part of Hallmark's long-term strategic plan. The

VPA oversees all aspects of new student recruitment including high school outreach, call

center operations, admissions processing, and the performance of all enrollment advisors.

ESSENTIAL FUNCTIONS:

• Lead the design and execution of a comprehensive admissions and recruitment

strategy that supports Hallmark's Institutional Strategic Goals, particularly

Growth (IG2) and Community Engagement & Awareness (IG5).

• Provide direct leadership to the Director of Recruitment (responsible for

admissions call center operations and high school outreach/recruitment),

Associate Director of Admissions, Enrollment Operations Manager, and all

Enrollment Advisors.

• Ensure compliance with all admissions policies, procedures, and criteria outlined

in the Hallmark University Catalog.

• Develop and manage enrollment forecasting and conversion strategies to achieve

enrollment and revenue goals.

• Oversee the recruitment pipeline including outreach, lead management, interview

processes, admissions committee operations, and enrollment agreements.

• Drive innovation in recruitment marketing and outreach, including partnerships

with area school districts, articulation agreements, area businesses, and initiatives

supporting active-duty military and veteran populations.

• Collaborate with Academic Affairs, Student Services, and Marketing to ensure

smooth transition from inquiry to enrollment to student success.

• Establish performance metrics, dashboards, and accountability systems for

enrollment advisors and operations staff.

• Lead professional development, training, and coaching for all admissions

personnel to improve service quality, compliance, and performance outcomes.

• Monitor industry trends, competitor practices, and demographic shifts to adjust

admissions strategies.

• Ensure alignment of recruitment practices with Hallmark's mission, values, and

character education model.

• Conduct and organize regular admissions leadership and team meetings to ensure

clarity of goals, consistency of process, and staff engagement.

• Participate in institutional planning, accreditation reviews, and compliance

reporting related to admissions and enrollment.

• Support the advancement of diversity in student recruitment and promote

equitable access to all programs.

• Practice Hallmark's Core Values and actively support its Mission and Vision.

PROFESSIONAL/PUBLIC ACTIVITIES:

• Engagement in professional admissions and higher education associations is

encouraged to ensure continuous improvement and industry awareness.

KNOWLEDGE / SKILLS / ABILITIES:

• Proven leadership in higher education admissions and recruitment management.
• Strong data-driven decision-making, forecasting, and analytical skills.
• Exceptional interpersonal, communication, and presentation skills.
• Knowledge of enrollment management systems, CRM tools, and admissions

technologies.

• Understanding of federal/state regulations, accreditation standards, and

admissions policies.

• Ability to foster teamwork, motivate staff, and instill accountability.

QUALIFICATIONS AND EXPERIENCE:

• Required*
• Bachelor's Degree in Higher Education Administration, Business, or related field

(Masters preferred). Minimum

• Minimum of seven (7) years of progressive leadership in higher education

admissions, recruitment, or enrollment management.

• Demonstrated success in enrollment growth, staff leadership, and compliance

oversight.

• Preferred: Experience with CRM/SIS implementation and optimization to

enhance operational efficiency and enrollment outcomes.