Overview
Who You Are
You''re a strategic marketer with depth in brand and advertising who knows how to integrate everything else.
You''ve led marketing teams before-probably at mid-size or growing organizations where you had to build processes, establish discipline, and get multiple workstreams pointing in the same direction. You understand creative development, media planning, digital performance, and lifecycle marketing well enough to lead people who do those things every day. You don''t need to be the expert in every channel, but you need to appreciate how they work and know when they''re working well.
You''re a strategic thinker who creates clarity for teams without getting into the weeds of execution. You create clarity that helps teams move faster and work better together. You build systems, establish rhythms, and make plans that actually run. You get satisfaction from seeing things work smoothly.
You bring energy, enthusiasm, and optimism to hard problems. You believe marketing should prove its value, and you''re comfortable being accountable for growth.
You''ve been part of-or built-a marketing function that operates as a strategic partner to the business, not just a tactical execution team. You know what it takes to move marketing from reactive to proactive, and you''ve done that work before.
This is the job for you if:
What differentiates someone great at this job from someone just okay:
Great VPs at this job have a growth mindset and see the connections others miss. They optimize at the seams-where great ideas, channels, teams, and products come together. They build operating discipline without quashing creativity. They make their team better by coaching, not micromanaging.
Who We Are
UW Credit Union is a $6 billion member-owned financial cooperative serving 390,000+ members across Wisconsin. Our mission is to improve the financial well-being of our members, and this VP ensures that mission is expressed with consistency and conviction at every level of the marketing organization.
Our marketing is forward-leaning, brand-driven, and consumer-centric. The Marketing team grows membership, deepens relationships, and strengthens our brand. We integrate data and AI into how we work. And we do it with a values-driven, highly engaged team that genuinely likes working together.
Why join us:
Responsibilities
What the Job Is
This role serves as the strategic bridge between the CMO''s enterprise vision and day-to-day marketing execution, translating business objectives into cohesive plans across all channels.
The VP leads day-to-day operations of the marketing function and partners closely with the VP of Product Strategy to bring products to market.
The role manages a team of 12 people and four agency partnerships in service of a well-resourced media and sponsorship plan. Direct reports include the Director of Performance Marketing & Digital Experience, a Brand Manager for Campus & Retail Marketing, and a Social Media Manager.
The Five Most Important Responsibilities
Grow the membership base. Lead the marketing strategy for new member acquisition. Drive checking account and membership growth through integrated campaigns across paid, owned, and earned channels. Define audience strategies, oversee mass advertising and brand sponsorships, and ensure messaging is grounded in insights and competitive intelligence. Make the brand show up consistently and powerfully everywhere it needs to. Bring products to market. Partner with the VP of Product Strategy on go-to-market planning. Product Strategy leads market sizing, value prop development, and pricing decisions. This role owns the translation of those inputs into integrated marketing plans-audience strategy, channel mix, messaging frameworks, campaign architecture. Lead marketing execution for product launches and feature introductions. Own marketing outcomes measurement and prove what worked. Grow member relationships. Lead the marketing strategy for deepening member relationships and product cross-sales success. Provide strategic oversight for lifecycle marketing programs designed to grow loans, deposits, and share of wallet. Optimize the skills, processes and technologies (including AI assists) to scale personalization. Integrate the marketing plan. Own the annual integrated marketing plan. Translate the CMO''s enterprise goals into one coherent strategy that connects brand, performance, lifecycle, and acquisition marketing. Establish the planning rhythms and decision-making processes that keep marketing aligned and responsive. Ensure we''re running one plan, not parallel workstreams. Lead the agency ecosystem. Serve as the senior relationship owner for our creative, earned media, digital media, website, and SEO agencies. Bring the right partners together at the right moments. Orchestrate joint planning sessions that keep everyone coordinated. Know how to help agency partners be successful on our account.
Other Key Responsibilities
Qualifications
Working at UW Credit Union
Join one of Wisconsin's premier financial institutions, a National Top Workplace and multi-year recipient of Madison Magazine's Best Places to Work, Wisconsin State Journal's Top Workplaces, and Milwaukee Journal Sentinel's Top Workplaces to receive:
Interested candidates are encouraged to apply directly through the job posting. For additional information or questions regarding the opportunity, please contact Fisnik Lumani, Director of Talent, at flumani@uwcu.org.
All employees must possess valid work authorization to work for UWCU on the date of hire. UWCU does not provide immigration sponsorship or support for employment authorization to include, but not limited to, sponsorship or support for H-1B, F-1 OPT, TN, or other visa category.