Vice President Head of Digital 5194

Keesler Federal team members enjoy competitive compensation and a comprehensive benefits package, which may include:

• Medical, dental, and vision insurance

• Section 125 Flexible Spending Accounts (Health Care and Dependent Care)

• Employee and dependent life insurance

• 401(k) retirement plan with a 100% match on the first 5% of employee contributions

• Paid time off and leave benefits

• Tuition reimbursement

• Short-term and long-term disability coverage

Some benefits may require employee contributions. Eligibility and coverage details are provided during the onboarding process.

Applicants must be legally authorized to work in the United States without current or future employer sponsorship. Keesler Federal Credit Union does not provide work visa sponsorship

Position:        VP, Head of Digital

Department:  Information Technology

Reports To:   Chief Information Officer

FLSA:             Exempt                                              

SUMMARY

The VP, Head of Digital, is a strategic and transformational leader responsible for defining and executing the enterprise digital vision to drive growth, enhance member experience, and improve operational performance. This role leads the end-to-end digital ecosystem including mobile and online banking platforms, digital products, UX/UI, and emerging technologies ensuring alignment with organizational goals and measurable business outcomes.

As a key executive partner, the VP co-owns revenue growth, member acquisition and engagement, and channel performance, leveraging data, analytics, and AI to deliver scalable, member-centric solutions. The role champions innovation through digital and AI readiness, fosters a culture of experimentation and continuous improvement, and ensures disciplined execution of the digital roadmap.

This leader collaborates cross-functionally with the CMO, COO, CLO and other executive leaders across business lines, technology, marketing, and operations to drive enterprise-wide digital transformation, strengthen omnichannel delivery, and optimize the digital operating model. Additionally, the VP builds and develops high-performing teams, manages strategic vendor partnerships, and ensures strong governance, performance tracking, and executive-level reporting to achieve sustainable, long-term value.

SUPERVISORY RESPONSIBILITIES

Performs supervisory duties in accordance with the credit union's policies and procedures and all applicable federal, state, and local laws. Responsibilities include participating in the recruitment, interview, selection, and onboarding of employees; providing training and development; planning, assigning, and overseeing work; evaluating performance; coaching and counseling employees; administering recognition and corrective actions as appropriate; responding to employee concerns and supporting issue resolution; and supporting employment actions such as promotion, transfer, demotion, or separation in accordance with established policies and legal requirements.

ESSENTIAL FUNCTIONS

Strategic Vision & Digital Leadership

• Set, communicate, and champion a clear and cohesive enterprise digital transformation strategy aligned to Keesler Federal’s mission, competitive positioning, and long-term growth objectives.
• Deliver strategic leadership in the development and implementation of a compelling vision for the evolution of digital and mobile banking (co-owned with a line of business Executive), identifying opportunities that drive competitive advantage and deepen member value.
• Align digital investments to measurable business outcomes including digital revenue contribution, revenue per employee, reduced cost per transaction, margin improvement, and TCO reductions reporting against these metrics at the executive and board level.
• Advance data and AI readiness, and collaborate to enable GenAI, analytics, and adaptive digital experiences that address future-focused member and stakeholder needs.

Platform, Products & Digital Assets

• Manage the strategy, planning, and execution for the full evolution of mobile and online banking, enterprise digital product platforms, UX/UI functions and digital capabilities.
• Partner with and support Marketing organization on Public Website and other Marketing Technology capabilities and platforms.
• Develop and own comprehensive digital business plans with timelines and milestones. Deliver products on the digital roadmap on time and on budget, with clear communication to internal teams and partners.
• Partner closely with application development and vendor partners to ensure appropriate prioritization, eliminate redundancy, and provide clarity on omnichannel deliverables.
• Champion human-centered design within member-facing applications; track consumer behavior, usability trends, and new technologies in fintech, payments, and e-commerce to continuously improve member experiences.

Financial Outcomes & Business Performance

• Hold joint ownership of business targets with lending, deposits, operations, and other business stakeholders; develop pipeline strategies for long-term sustained success.
• Drive digital revenue contribution through increased adoption of mobile banking, improved conversion rates for membership and product openings via digital channels, and seamless member onboarding and engagement strategies.
• Co-own, track, and report against Key Performance Indicators (KPIs) including NPS growth, cost per digital transaction, digital margin improvement, and member acquisition/retention rates — with data-driven insights at the executive and board level.
• Leverage data analytics and insights to inform strategic decision-making; champion and implement data-driven strategies across all digital initiatives.

AI, Data Readiness & Innovation

• Advance Keesler’s AI and data readiness agenda, enabling GenAI adoption, intelligent analytics, and adaptive digital experiences by collaborating to deliver sound data fabric and application data management practices.
• Encourage safe experimentation and iterative pilots: establish sandbox environments, structure proof-of-concept cycles, and rapid feedback loops to de-risk AI and digital innovation.
• Drive upskilling for AI literacy and digital dexterity across the digital and adjacent teams; partner with HR to embed AI fluency into career development planning.
• Conduct ongoing analysis of member-facing systems and market intelligence to identify innovation opportunities and measure feature-functionality success.

Transformation, Change Leadership & Organizational Development

• Co-lead organizational change and digital transformation at scale: build and facilitate steering committees, fusion teams, and change coalitions to mobilize cross-functional alignment on enterprise-wide initiatives.
• Discern the scope and complexity of organizational change initiatives and apply appropriate change management models — from targeted feature rollouts to enterprise-level digital transformation programs.
• Coach and mentor leaders at all levels through AI disruption and the evolving human+AI role dynamic, building change resilience and adaptive capacity across the organization.
• Ensure digital initiatives are fully integrated across leadership commitment, resource allocation, and execution — with clear accountability structures and governance frameworks.
• Lead agile planning and stakeholder communications across operations, branch, member contact center, deposit products, lending products, technology, vendor partners, compliance, legal, and others.

Partnerships & Ecosystem Management

• Manage digital, development, and design partners and lead regular business reviews and executive level reporting.
• Provide leadership and oversight of the strategy, development, design, implementation, troubleshooting, and training for new digital features and functionality.
• Lead the development and execution of strategies to grow membership and increase relationship depth across digital channels.

Other Duties and Responsibilities:

• Other duties as assigned.
• Responsible for compliance with all Federal regulations, including Bank Secrecy Act (BSA) and Office of Foreign Assets Control (OFAC).

KNOWLEDGE AND SKILLS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

• Bachelor’s Degree in Computer Science, Business Management or a related field or 15 years of Digital strategy, applications, digital and mobile platforms, digital products, including people management required.
• Graduate Degree in Computer Science, Business Management, or a related field preferred

Experience and Other Requirements:

• 5 years of Digital applications, digital products or related experience required.
• 2 years of Digital Strategy required
• 5 years of leadership experience required.
• Demonstrated experience leading large-scale organizational change and digital transformation programs preferred.

Computer Skills:

• • Proficient in the use of computers and standard office technology, including Microsoft Office applications (Word, Excel, Outlook, and Teams).

Certificates, Licenses, and Registrations:

None

Interpersonal Skills:

Demonstrates the ability to interact professionally and respectfully with members, coworkers, and external partners. Communicates information clearly and effectively, both verbally and in writing, and listens attentively to understand questions or concerns. Maintains a courteous, cooperative, and service-oriented approach in a variety of work situations, including those involving differing perspectives or needs. Builds positive working relationships and contributes to a collaborative, inclusive, and member-focused environment.

PHYSICAL DEMANDS

The physical demands described below are representative of those that may be associated with performing the essential functions of this position. The essential functions of this role can be performed with or without reasonable accommodation, in accordance with the Americans with Disabilities Act (ADA) and applicable federal, state, and local laws.

While performing the duties of this job, the employee may be required to remain in a stationary position for extended periods, move within the work environment, and operate a computer and other standard office equipment. Job duties may also involve the use of hands and arms to operate tools, devices, or controls, and to exchange information using various communication methods. Occasional postural activities such as bending, kneeling, crouching, or stooping may be required. The position may occasionally require lifting or moving items weighing up to 15 pounds.

WORK ENVIRONMENT

The work environment is primarily a professional office or branch setting, with a focus on member service and collaboration. The role may require working in shared workspaces and interacting with members, coworkers, and vendors through various communication methods. Work may involve extended periods of sitting or standing, repetitive motions such as computer or device use, and occasional movement throughout the facility.

The essential functions of the position can be performed with or without reasonable accommodation, in accordance with applicable federal, state, and local laws, including the Americans with Disabilities Act (ADA).

DECLARATION

The Human Resources department retains the sole right and discretion to make changes to this job description.

HPIND