Vice President, Global Marketing - Land-Based Gaming

IGT, where innovation meets entertainment on a global scale! From the casino floor to your mobile screen, we deliver thrilling, responsible, and unforgettable gaming experiences-powered by world‑class content, strong technical and commercial capabilities and nurtured by a culture of collaboration, accountability, and ownership.

Whether it's spinning reels, placing bets, or enabling secure payments, we turn innovation into impact through disciplined execution and long‑term value creation. With a team of over 6,000 employees across 30+ countries and products delivered in more than 100 jurisdictions worldwide, we operate at scale while staying closely connected to costumers we serve. If you're ready to bring your talent to a team shaping the future of entertainment, your next big move starts here - www.igt.com.

Role Summary

The Vice President, Global Marketing is the enterprise owner of marketing strategy and integrated marketing for IGTs Global Land-Based Gaming business, with global remit and primary focus on North America.

The role serves as the internal and external brand steward-ensuring messaging cohesion from operator-facing trade materials through player-facing digital experiences-and leads the ideation, planning, and execution of master marketing campaigns that span both B2B (operator) and B2C (player) audiences from concept through measurement.

The role directs the activation of IGTs full marketing ecosystem-Player Marketing, Digital, Communications, Creative, and partner functions-to deliver commercial outcomes in support of segment growth. Success in this role materially shapes IGTs brand equity, demand-generation effectiveness, and competitive positioning across the land-based gaming category.

Key Responsibilities

Brand Stewardship

• Serves as the internal and external brand steward for the land-based business, ensuring messaging cohesion across the full audience spectrum-from operator-facing trade materials to player-facing digital experiences.
• Owns brand strategy, brand standards, and creative governance for the segment, partnering with corporate Brand leadership to ensure alignment with enterprise brand architecture.
• Directs the development and evolution of brand positioning, messaging frameworks, and value propositions for cabinets, game content, and integrated commercial offers
• Governs brand expression and messaging consistency across all owned, earned, and paid channels, including trade media, digital, experiential, and industry events.
• Establishes and enforces brand guidelines, creative review processes, and cross-functional approval frameworks to protect brand equity at scale.

Master Campaign Strategy & Execution

• Leads the ideation, planning, and execution of master marketing campaigns that span both B2B (operator) and B2C (player) audiences, from concept through measurement.
• Owns the integrated annual marketing plan for the segment, aligning campaigns to product launches, commercial priorities, industry moments (e.g., G2E), and growth objectives.
• Directs campaign architecture across paid, owned, and earned channels-including digital, experiential, trade, content, social, and PR-to deliver coordinated audience engagement.
• Establishes campaign measurement frameworks, KPIs, and performance accountability, and reports campaign outcomes to segment leadership on a recurring basis.
• Partners with Product, Sales, and Commercial Strategy to ensure campaign timing, messaging, and investment are synchronized with go-to-market priorities.

Operator (B2B) Marketing

• Owns operator marketing strategy and execution, including trade marketing, B2B campaigns, sales enablement assets, and operator engagement programs.
• Directs the planning and execution of industry events, trade shows, and operator-facing experiential marketing-including IGTs presence at G2E and other priority industry forums.
• Partners with Sales leadership to align trade marketing investment with strategic account priorities, channel needs, and revenue objectives.
• Governs the development of B2B content-including thought leadership, case studies, product collateral, and trade-press content-to support sales engagement and category authority.
• Ensures operator marketing programs reinforce IGTs commercial positioning and competitive differentiation.

Player (B2C) Marketing

• Owns player marketing strategy and execution, including player-facing campaigns, content marketing, social engagement, and player experience programs.
• Directs player-facing brand and content strategy, ensuring resonance with target player segments while complying with responsible gaming standards and jurisdictional requirements.
• Partners with Studios, Product, and Commercial Strategy to plan and execute game launch marketing, franchise marketing, and content amplification campaigns.
• Governs player marketing programs across digital, social, and experiential channels, ensuring alignment with operator partner needs and player journey design.
• Translates player insights, audience research, and engagement data into player marketing strategy and creative direction.

Marketing Ecosystem Activation & Performance

• Activates the full IGT marketing ecosystem-engaging Player Marketing, Digital, Communications, Creative, and partner functions-to deliver coordinated, cohesive campaign execution.
• Owns the segments digital marketing capability, including programmatic advertising, SEO/SEM, CRM, marketing automation, and social platform strategy
• Directs marketing analytics and measurement, ensuring campaign performance, brand health, and demand-generation outcomes are systematically tracked and reported.
• Governs marketing budget allocation, investment prioritization, and ROI accountability across the segment marketing portfolio.
• Champions marketing capability development-including martech investment, data and analytics maturity, and team capability-to elevate the segments marketing performance over time.

Required Qualifications

Experience

• 10+ years of progressive marketing experience, with demonstrated ownership of brand and integrated marketing for a global or multi-region business.
• Demonstrated track record of leading master campaigns spanning both B2B and B2C audiences from concept through measurement.

Industry Experience

• Experience marketing in industries where both partner/channel relationships and end-consumer engagement are critical to revenue-for example gaming, hospitality, consumer technology, financial services, or other regulated B2B + B2C categories.
• Familiarity with regulated industries and the ability to operate within compliance, regulatory review, and jurisdictional approval frameworks.

Functional Expertise

• Deep expertise in brand management, including brand strategy, brand stewardship, and creative governance at scale.
• Demonstrated capability in campaign strategy and integrated marketing communications across multiple channels-digital, experiential, trade, and content.
• Proven experience leading trade marketing and B2B sales enablement in an industry where partner and channel relationships are critical to revenue.
• Strong analytical mindset, with the ability to interpret marketing data, derive insights, and translate them into strategic marketing decisions and investment trade-offs.

Education

• Bachelors degree required, preferably in Marketing, Communications, Business, or a related discipline.
• Advanced degree (MBA or equivalent) preferred.

Leadership & People Management

• Demonstrated experience owning the brand and leading marketing teams at the senior level.
• Experience leading multi-discipline marketing organizations, including direct management of senior managers and leaders-of-leaders.
• Proven ability to influence executive stakeholders and drive cross-functional alignment across Sales, Product, Commercial, and Communications.
• Demonstrated capability in building, scaling, and developing marketing teams and capabilities.

Technical Skills

• Proficient in digital marketing ecosystems, including programmatic advertising, SEO/SEM, CRM, marketing automation, and social media platforms.
• Fluency with marketing measurement methodologies, including campaign attribution, marketing mix modeling, and brand health tracking.
• Comfort with martech platforms and partnering with Data & Analytics teams on marketing data architecture and performance reporting.

Preferred Qualifications

• Prior marketing leadership experience in gaming, casino operator marketing, hospitality, or adjacent regulated B2B + B2C categories.
• Familiarity with responsible gaming standards, gaming regulatory environments, and compliance requirements across multiple jurisdictions.
• Experience leading marketing for a portfolio that combines hardware, content, and recurring-revenue services, with both partner-led and direct-to-consumer engagement models.
• MBA from a top-tier program, particularly with a marketing, brand, or strategy concentration.
• Experience leading global or multi-region marketing organizations, including coordination of regional marketing execution against a global brand and campaign framework.
• Experience leading marketing transformation programs, including martech implementation, marketing-operations redesign, or capability build-out.
• Demonstrated experience with experiential and event marketing at scale, including major industry trade shows.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

At IGT, we believe compensation should be as individual as you are, reflecting your skills, experience, background, and location. For this role, the starting compensation range is $237,400 to $291,550 USD, with flexibility to adjust higher or lower based on the full scope of qualifications. We proudly comply with all applicable local pay transparency laws and collective bargaining agreements.

And compensation is just the beginning. Our Total Rewards program is designed to support your success, both professionally and personally, and may include:

• Commission opportunities for eligible sales roles
• Discretionary bonus potential for non-sales positions
• Comprehensive benefits, including medical, dental, vision, life, accident, and disability insurance
• A 401(k) Savings Plan with company contributions to help you plan for the future
• Tuition reimbursement to support continued learning and growth
• Paid time off to rest, recharge, and reset
• Wellness programs that support your overall well-being
• Identity theft protection for added peace of mind