Vice President, CRM AI Solutions Consultant

Vice President, CRM AI Solutions Consultant

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service ofour clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

We're building AI‑powered agents that operate inside real CRM ecosystems, not demos, not experiments, and not slideware. As our AI platform enables autonomous decision‑making across data, journeys, and channels, we're looking for someone who can bridge CRM strategy and agent design and build.

This role sits at the intersection of strategy, data, and AI execution. It's for someone who understands how CRM programs truly work and has already started translating that understanding into agent‑based systems using modern AI tooling.

This is not a prompt‑engineering role. It's not a traditional CRM strategy role either.

It's a hands‑on builder role for people who think in systems and create tangible outputs, often before others have finished scoping.

You'll be responsible for designing, prototyping, and operationalizing AI agents that power CRM programs from signal interpretation to journey orchestration to client‑ready demonstration.

Specifically, you will:

• Designing CRM‑ready AI agents that operate across data ingestion, signal normalization, decisioning logic, and activation triggers
• Translating CRM strategies into operational agent architectures that account for:
  • Data latency, quality, and ownership
  • Identity resolution and consent constraints
  • Channel orchestration rules and suppression logic
• Integrating agent workflows into existing CRM stacks, including CDPs, journey orchestration tools, marketing clouds, and analytics platforms
• Partnering with platform and solution partners (e.g., CDP, identity, activation, analytics) to define where the agent layer sits—and how it interoperates
• Building or overseeing working agent prototypes that can plug into partner environments for pilots, POVs, or live programs
• Establishing operational guardrails: human‑in‑the‑loop checkpoints, QA frameworks, escalation paths, and monitoring
• Creating reusable agent patterns and operating models that teams can deploy consistently across clients and partners
• Supporting new business by demonstrating how AI agents work with, not against, enterprise CRM ecosystems

This role is ideal for someone who:

• Has deep experience in CRM, lifecycle marketing, or marketing technology
• Understands segmentation logic, journey triggers, suppression rules, and channel orchestration
• Has spent the last 1–2 years actively building with LLMs, agents, or AI orchestration tools
• Is energized by ambiguity and moves quickly from concept to output
• Thinks in inputs, decisions, and outcomes, not features or channels
• Is comfortable being both strategic and hands‑on, often in the same day
• You don't need to come from a traditional agency background, but you do need to be able to operate in fast‑paced, client‑facing environments.

What You Bring:

• 10+ years of experience in CRM strategy, marketing technology, data‑driven programs, or adjacent fields
• Hands‑on experience with LLM‑based tools, agent frameworks, or AI orchestration platforms
• Strong understanding of CRM data models and lifecycle logic
• Ability to write clear, practical functional specifications for technical and non‑technical partners
• Enough technical fluency to collaborate credibly with engineers (Python, JavaScript, APIs, or equivalent)
• A track record of shipping real artifacts, not just concepts
• You should be able to point to something tangible you've built with AI: a prototype, an internal tool, a deployed agent, or a working workflow.

What Success Looks Like:

• CRM programs in market with agent‑enabled components you helped design or build
• Multiple pitches or client engagements supported by working AI demonstrations
• Reusable frameworks or playbooks that other teams rely on
• Colleagues and clients better understand AI‑enabled CRM because of how you explain and show it

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $168,150 - $269,217/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the