Vice President, Channel Marketing

Vice President, Channel Marketing

Summary/Pbjective

Vice President, Channel Marketing

The Vice President, Channel Marketing is responsible for defining and executing isolved's channel marketing strategy, positioning the company as the preferred HCM platform for benefits brokers, and other referral partners. This role leads the development of scalable partner programs, go-to-market strategies, and co-marketing frameworks that accelerate revenue growth across the channel ecosystem. The VP will serve as a senior voice for the channel across the Marketing organization - influencing product direction, shaping strategic partnerships, and ensuring the channel is a core driver of isolved's growth agenda.

Reporting to senior marketing leadership, this leader will build and develop a high-performing team while forging executive-level relationships with key partners and collaborating closely with Sales, Product, Enablement, and Operations to maximize the value of isolved's partner network.

Core Job Duties

• Serve as the primary point of contact for a portfolio of strategic partners, providing guidance, escalation support, and business planning
• Develop and execute partner engagement plans, ensuring alignment with revenue goals, customer satisfaction targets, and go-to-market strategy
• Partner with Marketing and Enablement to deliver training, sales tools, and communications that enhance partner performance and consistency
• Drive adoption and utilization of isolved's partner programs, tools, and resources to ensure high partner satisfaction and retention
• Collaborate with Sales, Product, and Operations to resolve partner issues, streamline onboarding, and support long-term partner health
• Monitor partner performance and pipeline activity, providing analysis, reporting, and recommendations for improvement to internal stakeholders
• Support execution of partner conferences, webinars, and field events that reinforce isolved's value and foster deeper partner relationships
• Gather and share partner feedback with internal teams to inform product development, roadmap prioritization, and market positioning
• Contribute to partner segmentation, tiering strategies, and operational processes that scale with business growth
• Support due diligence and integration planning for new and acquired partners in coordination with the Network and M&A teams

Job Complexity

Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas. Requires in-depth knowledge of the functional area, business strategies, and the company's goals.

Interaction

Interacts internally and externally with executive level management, requiring negotiation of extremely critical matters. Influences policymaking.

Supervision

Directs and controls the activities of one or more functional areas, divisions, product groups or service areas through senior managers who have overall responsibility for the successful operation of those assigned areas. Clear expertise as a manager, leader, and operator.

Experience

Typically requires a Bachelor's degree and 12+ years of direct experience, with 8+ years of leadership experience. May require advanced degree.

Scope

Develops corporate and/or organizational policies and authorizes their implementation. Detailed knowledge of company allows for innovative concepts and promoting new ideas. Provides direction to senior managers in various areas, groups, and/or operations. Recognized as an influential leader. Drives significant impact and improvements across their function; strategically plans for how people and processes scale.

Discretion

Erroneous decisions will have a long-term effect on the company's success.

Minimum Qualifications

• Bachelor's degree or equivalent experience
• 10+ years of experience in partner management, channel programs, or B2B relationship management, preferably in SaaS or HCM
• Strong communication, presentation, and stakeholder engagement skills
• Proven ability to execute partner strategy across a matrixed organization
• Experience managing multiple high-touch relationships with attention to detail and responsiveness
• Understanding of the HCM, payroll, or PEO landscape strongly preferred
• Familiarity with CRM, partner portals, and enablement platforms
• Ability to travel for partner meetings and events as needed

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Hybrid – in office

Effective Date

4/10/2025

Internal Job Title

Vice President, Channel Marketing

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.