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US Eye - Director of Marketing

USEYE

Bradenton, FL

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JOB DETAILS
SKILLS
Advertising, Advertising Agencies, Analysis Skills, Budget Management, Campaigns, Communication Skills, Computer Skills, Contract Requirements, Copy Writing, Customer Acquisition, Data Analysis, Depth Perception, Dermatology, Direct Advertising, Direct Mail, Disciplinary Action, Enterprise Marketing, Healthcare, Heavy Lifting, Journalism, Leadership, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Mathematics, Media Campaigns, Media Placement, Microsoft Excel, Microsoft PowerPoint, Microsoft Windows Operating System, Microsoft Word, Multitasking, Network Traffic Analysis, Newsletter, Online Marketing, Ophthalmology, Optometry, Patient Care, Performance Analysis, Performance Tuning/Optimization, Physical Demands, Presentation/Verbal Skills, Problem Solving Skills, Promotional Programs, Public/Media/Press/Analyst Relations, Regulations, Regulatory Compliance, Return on Investment (ROI), Social Media Marketing, Staff Training, Strategic Planning, Time Management, Willing to Travel, Writing Skills
LOCATION
Bradenton, FL
POSTED
Today
DIRECTOR OF MARKETING

About US Eye: US Eye is a physician-led, patient-centric network of eye care practices committed to providing exceptional patient service through premium technology and unrivaled provider expertise. We are one of the nation's leading multi-specialty physician groups, providing care in ophthalmology, optometry, dermatology, and facial surgery. With 50 clinics and 5 surgery centers, led by 95 providers and more than 1,000 team members system-wide, we deliver world-class care to patients throughout Florida, the Carolinas, and Virginia.

JOB SUMMARY:The Director of US Eye Marketing will be responsible for all public relations and marketing activities for US Eye. Key contributor in the successful boarding of client acquisitions.

ESSENTIAL JOB FUNCTIONS:

  • Adherence to applicable laws, regulations, and contractual obligations. Follows the principles of the Compliance Program as well as the US Eye Code of Conduct.
  • Establishing and managing annual marketing budgets for the enterprise, by market and practice entity.
  • Copywriting for all collateral, including ads, direct mail pieces, newsletters, etc.
  • Media placement.
  • Collaborate with appropriate vendors on the creation and production of collateral materials, including newspaper and magazine ads, direct mail campaigns, and brochure materials.
  • Traffic analysis, including review of data to evaluate and develop effective marketing strategies.
  • Plan and coordinate promotion and advertising of special projects.
  • Conduct marketing meetings with Operations leadership to discuss/analyze marketing efforts/plans for US Eye as appropriate.
  • Update and coordinate the company and foundation websites.
  • Manage e-marketing and social media campaigns.
  • Presentation of new ad campaign concepts and collateral programs.
  • Oversee marketing efforts for new acquisitions and new providers
  • Report on the ROI of marketing campaigns to the US Eye Leadership. Continually assess campaign performance and optimal spending within each practice.
Reasonable accommodations may be given to individuals with disabilities to enable them to perform the essential functions.

COMPETENCIES:
  • Demonstrated ability to follow oral and written instructions.
  • Demonstrated knowledge of material, methods, instruments, and equipment.
  • Demonstrated ability to read, write, and perform mathematical calculations.
  • Must be able to maintain a high degree of confidentiality.
  • Ability to multitask, work in a fast-paced environment, and manage time accordingly to meet deadlines and requirements of the organization.
SUPERVISORY RESPONSIBILITIES:

The Director of Marketing carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, addressing staff complaints, and resolving problems.

EDUCATION AND EXPERIENCE:
  • Requires a bachelor's degree (preferably in the fields of communications, journalism, advertising and marketing, or business)
  • 4-5 years of experience in marketing and advertising in an agency setting or in-house marketing department.
  • Ability to organize and create an environment to motivate team members.
  • Skilled communicator. Excellent computer skills, including Windows-based applications (Word, Excel, and PowerPoint).
  • Knowledge of health care marketing strategies and practices is a plus.
POSITION TYPE AND EXPECTED HOURS OF WORK:
  • This is a full-time, salaried position located in Sarasota, Florida
  • Travel is required

PHYSICAL DEMANDS:

The physical demands described here are representative of those required of an employee to successfully perform the essential functions of this job.

Demonstrated ability to do excessive walking, standing, bending, and stooping. While performing the duties of this job, the employee is frequently required to stand, sit, use hands to handle or feel objects, tools, or controls, reach with hands and arms, and talk or hear. The employee is occasionally required to climb or balance, kneel, and crouch.

The employee may be required to lift moderately heavy objects (50-90 pounds). Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

BENEFITS:

401(K) Company Match
Medical and Dental Insurance
Vision Benefits
Flexible Spending Accounts
Pet Insurance
Disability Insurance
Life Insurance
Continuing Education
Paid Time Off

US Eye provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

About the Company

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USEYE