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U.S Marketing Manager (Product & Go-To-Market) - Fresno, CA

The Wonderful Company

Fresno, CA

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JOB DETAILS
SKILLS
Agricultural Management, Agriculture, Business Development, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Channel Sales, Consumer Branding, Corporate Social Responsibility, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Embedded Systems, Establish Priorities, Green Business, Intellectual Property (IP), Leadership, Market Entry Strategy, Marketing, Marketing/Promotional Messaging, Mentoring, Operational Support, Organizational Skills, Partner Sales, People Management, Pest Control, Product Development, Product Marketing, Product Positioning, Product/Service Launch, Promotional Products, Revenue Growth, Sales, Sales Operations, Sales Promotions, Sales Support, Sales Tools, Strategic Planning, Team Player, Twitter, Web Analytics, Willing to Travel
LOCATION
Fresno, CA
POSTED
Today
Company Description

Join the Team Powering the Future of Sustainable Agriculture

Fresno, CA / Onsite

Suterra is seeking a U.S. Marketing Manager to join our team in Fresno, CA. This is an in-office role for someone who wants to be deeply embedded in the business, work closely with cross-functional partners, and have real ownership over how our products are positioned, promoted, and supported in the market. Regular travel will be required. This role is a key driver of our commercial success.

Suterra is a leader in innovative, sustainable pest management solutions for agriculture. We operate in a fast-moving, collaborative environment where execution matters, accountability is expected, and strong performers are trusted to own their work.

Suterra is the world's leading provider of biorational products for crop protection and commercial pest control. The company is dedicated to researching, developing and commercializing environmentally friendly products using naturally occurring compounds such as pheromones.

Suterra is growing rapidly and investing heavily in new product development and active ingredient chemical synthesis. Suterra's parent company, The Wonderful Company, has invested over $80 million in a modern, state-of-the art facility in Bend, Oregon to synthesize active ingredients and manufacture proprietary dispensing technologies. Continued investments are planned to expand capacity for future sales growth.

Our Commitment

Suterra is committed to building a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply and bring their unique perspectives to our team.

Job Description

The Opportunity

We are looking for a savvy, execution-oriented marketing leader who thrives at the intersection of product, sales, and marketing. This is not a purely strategic or purely creative role - it requires someone who can think strategically and then immediately translate that thinking into action.

You will lead product marketing efforts in the U.S., manage direct reports, and partner closely with Sales, Sales Operations, and leadership to bring clarity, momentum, and discipline to our go-to-market efforts.

This role is a strong fit for someone who is adaptable, takes initiative, and is comfortable operating with a high degree of ownership.

What You'll Do
  • Own product positioning, messaging, and value propositions for existing products across U.S. B2B markets
  • Lead product marketing and product launch campaigns that target channel distribution and/or grower end users, ensuring alignment across Sales, Marketing, Operations, and Leadership
  • Identify and cultivate business development relationships with industry organizations and channel partners
  • Translate technical product details into clear, compelling customer-facing messaging and develop effective sales/promotional materials for product launches
  • Create practical sales enablement tools that support real selling situations
  • Partner closely with Sales and Sales Operations to support pipeline growth and execution
  • Leverage CRM and web analytics data to inform campaigns, segmentation, and performance
  • Support and improve sales and marketing processes to drive clarity and efficiency
  • Lead and develop seasoned, successful direct reports, setting clear priorities and expectations
  • Balance strategic planning with hands-on execution
Qualifications

What We're Looking For

Experience & Capabilities
  • 5+ years of proven experience in B2B product marketing
  • Strong understanding of go-to-market strategy and execution within channel sales environments
  • CRM experience required; HubSpot strongly preferred
  • Experience working closely with Sales and Sales Operations
  • Prior people leadership or mentorship experience
  • Comfortable working in an in-office environment in Bend, OR
  • Highly organized, accountable, and self-directed
  • Able to pivot quickly between tasks and priorities
  • Strong judgment and discretion
  • Practical, solutions-oriented mindset
  • Someone who builds strong working relationships that benefit the company's brand and culture both in the office and with international co-workers/agencies


Additional Information

Why Suterra?

If you're looking for a role where your work matters, your judgment is valued, and your effort directly contributes to growth, we'd love to hear from you.

Suterra is the world's leader in pheromone-based pest control, part of The Wonderful Company family of brands. With a modern, state-of-the-art facility in beautiful Bend, Oregon, we're growing fast and investing heavily in innovation, people, and sustainable solutions.

You'll join a passionate, collaborative, and forward-thinking team where your ideas shape the future of sustainable operations on a global scale.

Suterra is wholly owned by The Wonderful Company

The Wonderful Company, headquartered in Los Angeles, is a privately held $6 billion global agribusiness company with consumer brands including Wonderful® Pistachios, Wonderful® Halos®, POM Wonderful®, FIJI® Water, JUSTIN® and Landmark® wines, as well as the Teleflora® flower delivery service.

To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

Learn about sustainable programs and ways we give back to the community!

All your information will be kept confidential according to EEO guidelines.

EEO is the law - click here for more information

EEO is the law - click here for more information

About the Company

T

The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $4.8 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 7,800 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.

The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $120 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $30 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.

To learn more about The Wonderful Company, its products and core values, visit [1]www.wonderful.com, or follow us on [2]Facebook, [3]Twitter and [4]Instagram.
COMPANY SIZE
50 to 99 employees
INDUSTRY
Consumer Packaged Goods Manufacturing
FOUNDED
1979
WEBSITE
http://www.wonderful.com

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