Affiliate Marketing, Analysis Skills, Brand Strategy, Calendar Management, Campaigns, Communication Skills, Cross-Functional, Customer Experience, Marketing, Marketing/Promotional Messaging, Multitasking, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Product Support, Project/Program Management, Promotional Programs, Retail Management, Revenue Growth, Sales, Social Media Marketing, Trend Analysis, Website Conversion
About the Role
We’re looking for a TikTok Shop Coordinator to own and grow our presence on TikTok Shop. This role sits at the intersection of social commerce, creator partnerships, and content, driving both revenue and brand visibility through high-performing, platform-native execution. You’ll manage day-to-day operations, scale creator partnerships, and collaborate closely with content and marketing teams to turn engagement into conversion.
Key Responsibilities
TikTok Shop Management
- Own TikTok Shop operations end-to-end
- Maintain accurate product listings, inventory, and availability
- Monitor product performance and optimize for conversion
- Execute product launches, promotions, and seasonal campaigns within TikTok Shop
TikTok Lives
- Plan, schedule, and execute TikTok Live sessions
- Coordinate product selection, messaging, and promotional offers for each live
- Support or host lives as needed to ensure a seamless customer experience
- Track live performance and continuously optimize for engagement and sales
Creator & Affiliate Management (TikTok Shop)
- Recruit, onboard, and manage TikTok Shop creators and affiliates
- Build and scale relationships with high-performing creators
- Track creator performance and ensure deliverables are met
- Manage affiliate commissions, payouts, and incentive structures
Influencer Coordination (Outside TikTok Shop)
- Support influencer partnerships across TikTok, Instagram, and other platforms
- Assist with outreach, gifting, campaign coordination, and follow-ups
Content Collaboration
- Partner with content and social teams to support product and store content
- Contribute to ideation and execution of TikTok-first content
- Identify trends, formats, and creator styles that drive performance
- Help produce on-brand, conversion-focused content
Requirements
- Minimum 1 year of hands-on experience managing TikTok Shop
- Proven experience setting up and maintaining TikTok Shop (product listings, integrations, inventory)
- Experience planning, hosting, or supporting TikTok Live sessions with a focus on driving sales
- Familiarity with TikTok Shop affiliate programs, creator partnerships, and commission structures
- Strong understanding of TikTok trends, content formats, and platform behavior
- Ability to manage multiple projects, timelines, and creator relationships
- Analytical mindset with a focus on performance tracking and optimization
- Strong communication and organizational skills
- Experience collaborating with cross-functional teams (marketing, social, creative)