About The Ride PlatformThe Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly. We are named for the single transaction where an operator meets a renter. We build end‑to‑end for the Operator Economy: the marketplaces to book (Outdoorsy, Ride), the enterprise SaaS to manage (Wheelbase), and the insurtech (Roamly) to protect the assets people turn into businesses. We enable millions of people to explore the world while helping independent operators build generational wealth. Our mission is to build the essential infrastructure for the mobility economy.About The RoleWe are redefining how content gets created, scaled, and activated across marketing. This role owns content strategy end‑to‑end and plays a hands‑on role in content creation, while also designing and operating content as a system. The focus is on building structured, repeatable workflows that turn strategy into execution efficiently and predictably.In a highly technical buying environment, this role is responsible for producing content directly, guiding content strategy across campaigns, and ensuring content moves through a well‑managed content pipeline from conception to activation.Jasper is core to how we work. This role makes it the foundation of our content systems and workflows.What You Will OwnContent Strategy and System DesignDefine and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand GenerationDesign content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipelinePersonally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scalingEnsure content supports discoverability, engagement, and content pipeline impact, not just production volumeAI‑Powered Content SystemsMake AI, primarily Jasper, a core engine for content creation and scaleEstablish standards for AI‑generated content including prompts, templates, tone, guardrails, and quality thresholdsBuild and maintain AI‑powered content systems that support predictable, high‑quality output across campaigns, channels, and marketsEnsure content systems are designed for reuse, modularity, and efficiency across the content pipelineCustomer Content Systems and Case Study EvolutionRedefine the case study process end to end as a scalable customer content systemDesign workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single sourcePartner with Product Marketing, Demand Generation, PR, Events, and Digital teams to orchestrate customer‑derived content such as case studies, video interviews, webinars, contributed articles, press opportunities, and campaign assetsEstablish templates, interview frameworks, consent models, and activation plans to ensure customer content is reusable across the content pipelineContent Enablement and Workflow DesignDesign and document workflows that shorten the path from campaign conception to launchBuild templatized content formats such as campaign kits, landing pages, emails, nurture tracks, thought leadership assets, and customer content modules that can be reused and adaptedEnable and train marketers across the organization to leverage content systems, templates, and workflows independentlyGEO (Generative Engine Optimization)Build and own our GEO framework, ensuring content is optimized for AI‑driven discovery and generative enginesPartner with Product Marketing, Demand Generation teams, and our digital agency to apply GEO practices consistently across priority contentCreative LeadershipLead and develop two designers, ensuring content and design operate within scalable content systemsPartner with external agencies to extend capacity while maintaining consistency and efficiency across the content pipelineKey Responsibilities & DeliverablesServe as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyersProduce content directly where appropriate, using AI to accelerate creation and iterationProject manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline movingTranslate campaign objectives into structured content plans, timelines, and execution pathsReduce friction and rework between ideation, creation, design, and activationShift the organization from ad hoc content execution to a systems‑based content pipelineAI and EnablementTrain marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality controlBuild playbooks and best practices that make systemized AI usage accessible and repeatableAct as an internal expert and coach on AI‑powered content systemsPerformance and OptimizationPartner with Marketing Operations to define content system outputs, success metrics, and dashboardsWork with Marketing Operations to design automated handoffs from content systems into project management and execution workflows in order to reduce time to deliveryLeverage PathFactory concepts such as binge rate, engagement score, and content sequencing to improve performance across the content pipelineUse performance insights to refine templates, workflows, and content systems over timeWhat Success Looks LikeContent creation time reduced significantly through AI‑powered, systemized workflowsTime from campaign concept to launch meaningfully shortened through structured content systems and automated handoffsA clearly defined and operational content pipeline from strategy to activationA redesigned customer content system where each customer engagement yields multiple reusable outputs across campaigns, channels, and programsJasper embedded as the core engine for content creation and enablement across marketingA library of reusable, templatized content formats actively used by Demand Generation, Field, Product Marketing, PR, and Events teamsMarketers across the organization confidently producing high‑quality content using shared systems and workflowsImproved engagement metrics across priority journeys, including PathFactory binge rates and engagement scoresWho You Are (Candidate Profile)Strong background in B2B content strategy and content creationDemonstrated ability to think about and design content as a systemHands‑on experience using AI tools for content creation and scale, with Jasper strongly preferredStrong project management skills with the ability to keep complex content initiatives moving through a defined content pipelineSystems thinker who designs workflows, not just assetsComfortable enabling others through training, templates, and documentationTrusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agenciesNice‑to‑HavesExperience with GEO (Generative Engine Optimization) or modern AI‑driven discoverability practicesExperience using PathFactory or similar content experience platformsPrior experience leading designers or managing creative partnersBenefitsCompetitive Compensation: Base salary range of $110,000 - $160,000 DOEGrowth Opportunity: Join a company in its early stages and help build its success from the ground upEquity: Opportunity to earn equity compensationComprehensive Benefits: 100% company‑paid medical premiums for employees, 401(k) match, and Flexible PTOVibrant Culture: Catered lunches, happy hours, and team‑building eventsWork‑Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure#J-18808-Ljbffr